{"id":11373,"date":"2021-06-16T16:11:14","date_gmt":"2021-06-16T19:11:14","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?post_type=eventos&#038;p=11373"},"modified":"2021-07-01T16:10:40","modified_gmt":"2021-07-01T19:10:40","slug":"webinar-neurons-neurociencia-no-varejo","status":"publish","type":"eventos","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/eventos\/webinar-neurons-neurociencia-no-varejo\/","title":{"rendered":"Neurons"},"content":{"rendered":"<p>A DW! Semana de Design de S\u00e3o Paulo e a High Design Expo apoiam o <span style=\"font-weight: 400;\">webinar <em>Neurons, um evento realizado pelo\u00a0RDI &#8211; Retail Design Institute, juntamente com Paula Tempelaars.<\/em><\/span><\/p>\n<p>Como diversos elementos de uma loja s\u00e3o percebidos pelos consumidores? Quais elementos de design captam a aten\u00e7\u00e3o ou passam despercebidos pelo cliente?<\/p>\n<p>Durante o encontro online ser\u00e1 apresentada a plataforma <span style=\"font-weight: 400;\"><em>NeuronVision<\/em>, uma\u00a0<\/span>\u00a0ferramenta que se utiliza da neuroci\u00eancia para ajudar <strong>arquitetos<\/strong> e <strong>designers de interiores<\/strong> a fazer o mapa de calor de aten\u00e7\u00e3o visual em um projeto arquitet\u00f4nico de varejo.\u00a0<span style=\"font-weight: 400;\">A arquiteta Paula Tempelaars explicar\u00e1\u00a0como a plataforma pode ser aplicada na pr\u00e1tica e de que maneira a <strong>neuroci\u00eancia<\/strong> pode ajudar a desenvolver projetos arquitet\u00f4nicos mais assertivos para o <strong>varejo<\/strong>.<\/span><\/p>\n<p>Com a <em>NeuronVision<\/em> \u00e9 poss\u00edvel fazer testes com diferentes op\u00e7\u00f5es de design. Com isso \u00e9 poss\u00edvel obter um resultado cientificamente comprovado de qual delas \u00e9 a melhor em termos de capta\u00e7\u00e3o de aten\u00e7\u00e3o visual.<\/p>\n<p>O webin\u00e1rio ter\u00e1 a participa\u00e7\u00e3o de <strong>Francisco Alvarez<\/strong>, coordenador do Laborat\u00f3rio de Varejo USP \u2013 Leste e professor e coordenador FIA\/ ESPM\/ ESALQ \u2013 USP e ESA;\u00a0<strong>Paula Tempelaars<\/strong>\u00a0arquiteta formada pela Universidade de Bras\u00edlia com\u00a0MBA em Gerenciamento de Projetos pela FGV, p\u00f3s-graduanda em Neuroci\u00eancia e Comportamento e propriet\u00e1ria da ZDA Arquitetura e Consultoria e Head do Laborat\u00f3rio da Neurons Inc Brazil em Londrina. A media\u00e7\u00e3o ser\u00e1 de<strong>\u00a0Valeria Castro<\/strong>, \u00a0arquiteta, p\u00f3s-graduada em Marketing e especializada em Visual Merchandising e Diretora de Patroc\u00ednio do RDI.<\/p>\n<p><span style=\"font-weight: 400;\">O evento \u00e9 gratuito para associados do RDI, mas n\u00e3o associados tamb\u00e9m poder\u00e3o participar. Quem acompanha a DW! e a High Design Expo possui<strong> 80% desconto<\/strong> na inscri\u00e7\u00e3o. Basta aplicar o c\u00f3digo promocional\u00a0<\/span><span style=\"font-weight: 400;\"><strong>RDIHIGH<\/strong> antes de efetuar a compra do ingresso.<\/span><\/p>\n","protected":false},"featured_media":11377,"template":"","local":[37],"destaque":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neurons - DW!<\/title>\n<meta name=\"description\" content=\"Quem acompanha a DW! possui 80% de desconto na inscri\u00e7\u00e3o do Webinar Neurons. 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