{"id":23,"date":"2016-07-06T00:00:00","date_gmt":"2016-07-06T00:00:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-30T03:00:00","slug":"nova-identidade-visual-do-dw-sao-paulo-design-weekend","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/nova-identidade-visual-do-dw-sao-paulo-design-weekend\/","title":{"rendered":"Nova identidade visual do DW! S\u00e3o Paulo Design Weekend"},"content":{"rendered":"<p>Para cada edi&ccedil;&atilde;o do DW! S&atilde;o Paulo Design Weekend uma identidade visual diferente &eacute; criada. &nbsp;A ideia &eacute; que as pe&ccedil;as sigam o objetivo do festival: promover a cultura do design e suas conex&otilde;es com arquitetura, arte, decora&ccedil;&atilde;o, urbanismo, moda, inclus&atilde;o social, neg&oacute;cios e inova&ccedil;&atilde;o tecnol&oacute;gica.<\/p>\n<p>A&nbsp;5&deg; edi&ccedil;&atilde;o preza pelas cores, simetria na logo, vibra&ccedil;&atilde;o e a ideia do design est&aacute; presente em tudo e em todos os lugares da &#8220;paulic&eacute;ia desvairada&#8221;.&nbsp;&ldquo;A rota&ccedil;&atilde;o do logo nas quatro dire&ccedil;&otilde;es, a varia&ccedil;&atilde;o de cores e as sobreposi&ccedil;&otilde;es s&atilde;o uma forma de falar que o DW! &eacute; um evento amplo e diverso, espalhado por toda a cidade&rdquo;, explica Julio Mariutti, designer gr&aacute;fico do Est&uacute;dio L&oacute;gos, que assina a nova identidade e tamb&eacute;m faz a revista bamboo.&nbsp;<\/p>\n<p>S&atilde;o novos ares e inspira&ccedil;&otilde;es que impulsionam a ess&ecirc;ncia criativa e inovadora que o evento prop&otilde;es desde o in&iacute;cio.<\/p>\n<p><span class=\"_58cl\">#&lrm;<\/span><span class=\"_58cm\">nosamamos<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><span class=\"_58cm\"><em>Por Thiago Guerra<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para cada edi&ccedil;&atilde;o do DW! S&atilde;o Paulo Design Weekend uma identidade visual diferente &eacute; criada. &nbsp;A ideia &eacute; que as pe&ccedil;as sigam o objetivo do festival: promover a cultura do design e suas conex&otilde;es com arquitetura, arte, decora&ccedil;&atilde;o, urbanismo, moda, inclus&atilde;o social, neg&oacute;cios e inova&ccedil;&atilde;o tecnol&oacute;gica. A&nbsp;5&deg; edi&ccedil;&atilde;o preza pelas cores, simetria na logo, vibra&ccedil;&atilde;o [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nova identidade visual do DW! 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