{"id":23055,"date":"2022-06-02T14:16:42","date_gmt":"2022-06-02T17:16:42","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=23055"},"modified":"2022-06-02T17:05:49","modified_gmt":"2022-06-02T20:05:49","slug":"atracoes-da-zona-tortona-para-ver-no-fuorisalone-2022","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/atracoes-da-zona-tortona-para-ver-no-fuorisalone-2022\/","title":{"rendered":"Lechler convida: 9 atra\u00e7\u00f5es da Zona Tortona para ver no Fuorisalone 2022"},"content":{"rendered":"

Mil\u00e3o se prepara para receber o Sal\u00e3o do M\u00f3vel de Mil\u00e3o<\/strong> e as centenas de atividades que acontecem espalhadas pela cidade no Fuorisalone<\/strong>. Entre os distritos mais badalados e mais procurados pelos visitantes da Semana de Design de Mil\u00e3o est\u00e1 Tortona<\/strong>.<\/p>\n

\u00c1rea de antigas f\u00e1bricas, armaz\u00e9ns e oficinas, a regi\u00e3o atraiu aten\u00e7\u00e3o de artistas e empreendedores criativos que, com o passar dos anos, transformaram Tortona em uma das regi\u00f5es mais din\u00e2micas da cidade. O local abriga hot\u00e9is boutique, galerias de arte, bons restaurantes e est\u00fadios de design atraindo amantes da moda, fotografia e claro, do design.<\/p>\n

Tortona inspira o ano inteiro, mas ganha um brilho especial durante a Semana de Design de Mil\u00e3o. E para mostrar o que h\u00e1 de imperd\u00edvel no distrito durante o Fuorisalone 2022, a italiana Lechler<\/a> – fabricante de tintas para m\u00faltiplas superf\u00edcies desde 1858 – criou uma lista com 9 destaques da regi\u00e3o mais criativa de Mil\u00e3o.<\/p>\n

1. THE WAY OF ACCENT<\/a>
\n<\/strong><\/h4>\n
\"\"
Quem passar pela exposi\u00e7\u00e3o receber\u00e1, em seu endere\u00e7o no Brasil, um presente exclusivo. Fa\u00e7a seu pr\u00e9-cadastro<\/a>!<\/figcaption><\/figure>\n

Em uma instala\u00e7\u00e3o na The Falegnameria<\/em>, a Lechler apresenta a cole\u00e7\u00e3o The Way of Accent, <\/em>realizada atrav\u00e9s do projeto Color Design\u00ae, em parceria com Francesca Valan. A linha apresenta novas tonalidades inspiradas nas cores de duas pedras: Quartzo e \u00c1gata. No local \u00e9 poss\u00edvel admirar o esquema crom\u00e1tico natural e fascinante das cavidades das pedras que recriam a multiplicidade de cores minerais em quatro cole\u00e7\u00f5es \u2013 Accent Yellow, Accent Green, Accent Red<\/em> e Accent Orange<\/em>. A instala\u00e7\u00e3o tamb\u00e9m \u00e9 uma oportunidade de ter contato visual e t\u00e1til com os pigmentos, ao apresentar as cores aplicadas em diferentes superf\u00edcies. Quem passar pelo local e se apresentar \u00e0 equipe da exposi\u00e7\u00e3o receber\u00e1, em seu endere\u00e7o no Brasil, um presente exclusivo para auxiliar no dia a dia de escrit\u00f3rios de design de interiores e arquitetura. Fa\u00e7a seu pr\u00e9-cadastro<\/a>.<\/p>\n

\ud83d\udccd\u00a0The Falegnameria | Via Tortona, 26 – Mil\u00e3o, It\u00e1lia | De 06 a 12 de junho de 2022 | Segunda a s\u00e1bado, das 9h30 \u00e0s 19h; Domingo, das 9h30 \u00e0s 18h<\/p>\n

2. FLUIDITY IN LIVING SPACES<\/strong><\/h4>\n
\"\"
Obras de \u00a0Gab Bois e Steve Messam, artistas que participam da Multi Form*<\/em><\/figcaption><\/figure>\n

Apresentada pela YOOX, a exposi\u00e7\u00e3o Multi Form*<\/em> convidou cinco criativos a desenvolver obras inspiradas na ideia de fluidez, valor atrav\u00e9s do qual as novas gera\u00e7\u00f5es redefinem e vivenciam o mundo, interpretando-o de acordo com sua pr\u00f3pria sensibilidade art\u00edstica e po\u00e9tica. Nomes internacionais, protagonistas do design contempor\u00e2neo, participam da mostra: Andrew Ross, Gab Bois<\/a>, Guendalina Cerruti, Miranda Makaroff e Steve Messam<\/a>.<\/p>\n

\ud83d\udccd Yoox | Via Tortona, 14<\/p>\n

3. SUPERDESIGN SHOW<\/strong><\/h4>\n
\"\"
O Superstudio Pi\u00f9<\/em> fica na antiga f\u00e1brica da General Electric | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

O Superdesign Show, evento organizado pelo Superstudio<\/em> nos espa\u00e7os do Superstudio Pi\u00f9<\/em>, convida a descobrir as tend\u00eancias do morar e solu\u00e7\u00f5es sustent\u00e1veis, \u200b\u200bal\u00e9m das mudan\u00e7as que a economia circular, a tecnologia e os novos cen\u00e1rios trar\u00e3o no futuro. Temas como Asian Impact, SuperGreen, Materials Sustainability, Donne & Design<\/em>, Italian Masters<\/em> e Future is electric<\/em> s\u00e3o explorados em instala\u00e7\u00f5es, lan\u00e7amentos de produtos, instala\u00e7\u00f5es interativas e exposi\u00e7\u00f5es de arte e design.<\/p>\n

\ud83d\udccd\u00a0Superstudio Pi\u00f9| <\/em>Via Tortona 27<\/p>\n

4. SPARKS OF TOMORROW<\/strong><\/h4>\n
\"\"
Foto: Divulga\u00e7\u00e3o Lexus<\/figcaption><\/figure>\n

A Lexus <\/em>promove tr\u00eas atividades durante o Fuorisalone 2022. Atrativa e envolvente, Sparks of Tomorrow<\/em> \u00e9 uma instala\u00e7\u00e3o imersiva do premiado arquiteto e designer Germane Barnes em parceria com o est\u00fadio de ilumina\u00e7\u00e3o Aqua Creations<\/em>, prot\u00f3tipos dos finalistas do Lexus Design Award 2022<\/em> e trabalhos dos alunos da Royal College of Art de Londres, numa antecipa\u00e7\u00e3o de um futuro mais sustent\u00e1vel.<\/p>\n

\ud83d\udccd\u00a0Superstudio Pi\u00f9\u00a0 | Via Tortona, 27<\/p>\n

5. COMPOSITION IN CRYSTAL
\n<\/strong><\/h4>\n
\"\"
A Preciosa Lighting preparou uma instala\u00e7\u00e3o no Opificio 31 | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Composition in Crystal<\/em> \u00e9 o nome da instala\u00e7\u00e3o criada pelos diretores criativos da Preciosa Lighting, Michael Vasku e Andreas Klug. A ideia \u00e9 mostrar a harmonia entre arte e design em uma experi\u00eancia enriquecida por luzes e sons. Durante o evento, os visitantes ser\u00e3o convidados a interagir com a instala\u00e7\u00e3o, criando sua pr\u00f3pria sinfonia de cristal.<\/p>\n

\ud83d\udccd\u00a0Opificio 31 – Quattrocento | Via Tortona, 31<\/p>\n

6. GERMAN DESIGN\u00a0<\/strong><\/h4>\n

\"\"
\nOs projetos finalistas do concurso internacional Ein&Zwanzig<\/em> com foco em reciclagem, upcycling e re-design s\u00e3o apresentados nesta mostra. Os trabalhos destacam-se pelas experimenta\u00e7\u00e3o de t\u00e9cnicas de design alternativas e sustent\u00e1veis e uso de materiais como fibras de bananeira, borracha natural, vidro, juta, granito preto e outros.<\/p>\n

\ud83d\udccd\u00a0Opificio 31 – Officina 3 | Via Tortona, 31<\/p>\n

7. OPIFICIO 31<\/strong><\/h4>\n
\"\"
Vento de Consorzio San Daniele | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Al\u00e9m da mostra do pr\u00eamio Ein&Zwanzig e da<\/em> instala\u00e7\u00e3o Composition in Crystal h\u00e1 muito <\/em>o que ver no Opificio 31.\u00a0<\/em> ISIA Firenze apresenta o projeto Design Antifragile<\/em> com conceito e instala\u00e7\u00e3o de Mirko Tattarini. Consorzio San Daniele<\/em> apresenta a instala\u00e7\u00e3o imersiva VENTO que promete transportar o visitante para o leito do rio Tagliamento atrav\u00e9s de um jornada multissensorial. A espanhola FINSA apresenta a exposi\u00e7\u00e3o sensorial e interativa Connective Nature<\/em>, uma reflex\u00e3o sobre o papel das pessoas na sociedade e sua rela\u00e7\u00e3o com a natureza. New Times (Made In Slovenia)<\/em> \u00e9 o tema da exposi\u00e7\u00e3o organizada pelo Centre for Creativity Slovenia que apresenta vinte e dois produtos. E tem mais. Nossa dica? Entre e explore!<\/p>\n

\ud83d\udccd\u00a0Opificio 31 | Via Tortona, 31<\/p>\n

8. GIANFRANCO FERR\u00c9<\/strong><\/h4>\n

\"\"<\/p>\n

O Centro de Pesquisa Gianfranco Ferr\u00e9, abre as porta do edif\u00edcio projetado pelo arquiteto Franco Raggi para visita\u00e7\u00e3o ao espa\u00e7o e tamb\u00e9m para apresentar o arquivo do estilista. S\u00e3o artefatos como roupas, acess\u00f3rios, objetos, esbo\u00e7os, desenhos t\u00e9cnicos, fotos,, livros, revistas, filmes, escritos e notas de Ferr\u00e9.<\/p>\n

\ud83d\udccd Polit\u00e9cnico de Mil\u00e3o | Via Tortona, 37<\/p>\n

8. \u00a0\u00d6GONBLICK – A LIFE AT HOME<\/strong><\/span><\/strong><\/h4>\n
\"\"
\u00d6gonblick – A Life at home | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

O IKEA Festival re\u00fane uma s\u00e9rie de eventos e experi\u00eancias imersivas para apresentar o futuro do varejo e do design. Um dos destaques \u00e9 \u00d6gonblick – A Life at home<\/em>, uma instala\u00e7\u00e3o f\u00edsica e digital inspirada no H22<\/em>, um projeto criado em Helsingborg, na Su\u00e9cia, no qual a IKEA participa com o objetivo de construir “a cidade sustent\u00e1vel do futuro”.<\/p>\n

\ud83d\udccd\u00a0Base Milano | Via Tortona, 54<\/p>\n

Conhece algu\u00e9m que vai para Mil\u00e3o durante a Semana de Design<\/span>? Compartilhe este conte\u00fado.<\/p>\n

*Antes de visitar as atra\u00e7\u00f5es consulte dias, hor\u00e1rios de funcionamento e condi\u00e7\u00f5es de acesso.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mil\u00e3o se prepara para receber o Sal\u00e3o do M\u00f3vel de Mil\u00e3o e as centenas de atividades que acontecem espalhadas pela cidade no Fuorisalone. Entre os distritos mais badalados e mais procurados pelos visitantes da Semana de Design de Mil\u00e3o est\u00e1 Tortona. \u00c1rea de antigas f\u00e1bricas, armaz\u00e9ns e oficinas, a regi\u00e3o atraiu aten\u00e7\u00e3o de artistas e […]<\/p>\n","protected":false},"author":2,"featured_media":23070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nLechler convida: 9 atra\u00e7\u00f5es da Zona Tortona para ver no Fuorisalone 2022 - DW!<\/title>\n<meta name=\"description\" content=\"Zona Tortona para ver durante o Fuorisalone 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/atracoes-da-zona-tortona-para-ver-no-fuorisalone-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lechler convida: 9 atra\u00e7\u00f5es da Zona Tortona para ver no Fuorisalone 2022 - 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