{"id":26144,"date":"2022-08-19T18:24:15","date_gmt":"2022-08-19T21:24:15","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=26144"},"modified":"2022-08-23T20:38:35","modified_gmt":"2022-08-23T23:38:35","slug":"abajures-de-ceramica-mauricio-arruda","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/abajures-de-ceramica-mauricio-arruda\/","title":{"rendered":"Mauricio Arruda cria a cole\u00e7\u00e3o de abajures de cer\u00e2mica Litoral para a Geo Luz"},"content":{"rendered":"

S\u00e3o cinco modelos com base de cer\u00e2mica e visual que faz refer\u00eancia a pe\u00e7as usadas em casa de praia dos anos 1980<\/strong><\/em><\/p>\n

De tanto procurar (e n\u00e3o encontrar) abajures com base de cer\u00e2mica e c\u00fapula de tecido para usar em seus projetos, o arquiteto Mauricio Arruda partiu para a a\u00e7\u00e3o: desenvolveu cinco modelos em parceria com a Geo Luz & Cer\u00e2mica. \u201cQueria que as pe\u00e7as lembrassem os anos 1980\u201d, conta. As refer\u00eancias de \u00e9poca que pesquisou na hora de criar as lumin\u00e1rias mostravam quase sempre casas de praia. Da\u00ed surgiu a inspira\u00e7\u00e3o para a cole\u00e7\u00e3o, batizada Litoral, e o nome dos cinco modelos: Paraty, Guaruj\u00e1, Santos, Guaratuba e B\u00fazios \u2014 points de veraneio que faziam sucesso naquela d\u00e9cada. Eles est\u00e3o dispon\u00edveis nas cores caf\u00e9, terracota, cru e cappuccino.<\/p>\n

No DW!, a Geo Luz & Cer\u00e2mica lan\u00e7a a cole\u00e7\u00e3o assinada por Mauricio e mais uma s\u00e9rie de lumin\u00e1rias projetadas por Maur\u00edcio D\u2019Avila, designer, ceramista e fundador da empresa: o modelo de mesa Garden Bio, a lumin\u00e1ria de piso Any, os pendentes Ball, Lua e Lua Small, al\u00e9m da linha It\u00e1lia, composta de sete pendentes e uma vers\u00e3o de piso. Todos os lan\u00e7amentos e mais alguns cl\u00e1ssicos da marca comp\u00f5em a exposi\u00e7\u00e3o montada para o festival, com mais de 50 pe\u00e7as. Arruda tamb\u00e9m \u00e9 o respons\u00e1vel pela cenografia dessa mostra, que ocupa dois andares com muito verde e clima de descontra\u00e7\u00e3o praiano. A exposi\u00e7\u00e3o fica aberta ao p\u00fablico de 5 a 10 de setembro, das 10h \u00e0s 20h, na rua da Consola\u00e7\u00e3o, 2931.<\/p>\n

No dia 6, a partir de 15h, acontece no local um bate-papo entre Mauricio e seu xar\u00e1, Maur\u00edcio D\u2019\u00c1vila, fundador e designer da Geo Luz & Cer\u00e2mica, sobre o processo de cria\u00e7\u00e3o da cole\u00e7\u00e3o. Esse evento \u00e9 reservado a convidados. Nos dias 5 e 9, \u00e0s 16h, D\u2019\u00c1vila comanda uma oficina na qual apresenta os est\u00e1gios da produ\u00e7\u00e3o das lumin\u00e1rias e convida o p\u00fablico a colocar a m\u00e3o na massa. Para essa atividade, \u00e9 preciso fazer inscri\u00e7\u00e3o pr\u00e9via. Clique aqui <\/a>e garanta seu lugar.<\/p>\n

Confec\u00e7\u00e3o artesanal com linguagem contempor\u00e2nea<\/h4>\n
\"\"
Maur\u00edcio D\u2019Avila e Mauricio Arruda com a cole\u00e7\u00e3o de abajures de cer\u00e2mica Litoral | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Criada h\u00e1 22 anos, a Geo Cer\u00e2mica quebrou o paradigma de que lumin\u00e1rias de cer\u00e2mica s\u00e3o feitas somente para a \u00e1rea externa. Respons\u00e1vel pelo desenvolvimento de diversas t\u00e9cnicas que propiciam o surgimento de c\u00fapulas com superf\u00edcie lisinha, espessura fina e grandes formatos (superior a 50 cm de di\u00e2metro), D\u2019\u00c1vila fez com que suas pe\u00e7as adentrassem os interiores com uma linguagem contempor\u00e2nea, mas sem perder o toque caloroso do elemento terra e da confec\u00e7\u00e3o artesanal. Os grandes sucessos da empresa incluem os pendentes Gaya<\/em> e o abajur Garden<\/em>, que fornece luz para o cultivo de um minijardim em casa e foi publicado em diversas revistas e sites internacionais ap\u00f3s a apresenta\u00e7\u00e3o do produto na Semana de Design de Mil\u00e3o de 2021.\u00a0<\/span><\/p>\n

Agora, a Geo Cer\u00e2mica refor\u00e7a sua presen\u00e7a fora do Brasil com a abertura da Geo Contemporary: um ponto de distribui\u00e7\u00e3o de suas lumin\u00e1rias com sede em Miami. O endere\u00e7o nasceu com o objetivo de atender arquitetos e designers de interiores brasileiros \u00e0 frente de projetos em solo norteamericano e, al\u00e9m disso, o local funciona como uma base para que a marca mostre o potencial e a autenticidade do design nacional al\u00e9m das nossas fronteiras.
\n<\/span>
\nA DW! 2022 acontece de 04 a 11 de setembro. Acesse geoceramica.com.br<\/a> para ver as novidades.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e3o cinco modelos com base de cer\u00e2mica e visual que faz refer\u00eancia a pe\u00e7as usadas em casa de praia dos anos 1980 De tanto procurar (e n\u00e3o encontrar) abajures com base de cer\u00e2mica e c\u00fapula de tecido para usar em seus projetos, o arquiteto Mauricio Arruda partiu para a a\u00e7\u00e3o: desenvolveu cinco modelos em parceria […]<\/p>\n","protected":false},"author":2,"featured_media":26147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[628,635,633,634],"yoast_head":"\nMauricio Arruda cria a cole\u00e7\u00e3o de abajures de cer\u00e2mica Litoral para a Geo Luz - DW!<\/title>\n<meta name=\"description\" content=\"Mauricio Arruda cria a cole\u00e7\u00e3o de abajures de cer\u00e2mica Litoral para a Geo Luz & Cer\u00e2mica. 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