{"id":28000,"date":"2022-08-30T18:51:41","date_gmt":"2022-08-30T21:51:41","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=28000"},"modified":"2022-09-08T23:03:03","modified_gmt":"2022-09-09T02:03:03","slug":"florense-traz-ao-dw-instalacao-criada-arquiteto-gustavo-neves","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/florense-traz-ao-dw-instalacao-criada-arquiteto-gustavo-neves\/","title":{"rendered":"Florense traz ao DW! instala\u00e7\u00e3o sensorial criada pelo artista e arquiteto Gustavo Neves"},"content":{"rendered":"

Experi\u00eancia prop\u00f5e se desligar do mundo l\u00e1 fora por alguns instantes e se reconectar com a pr\u00f3pria ess\u00eancia<\/strong><\/em><\/p>\n

A exposi\u00e7\u00e3o Ipsius<\/em><\/strong>, imaginada por Gustavo Neves<\/strong>, promete transformar o showroom da Florense na al. Gabriel num lugar de imers\u00e3o e deslumbramento. Isso porque o artista e arquiteto desenhou espa\u00e7os pontuados por elementos que mexem com os cinco sentidos. A proposta tem rela\u00e7\u00e3o direta com os lan\u00e7amentos da marca para a DW!: o perfume bot\u00e2nico Origo, playlists com ritmos brasileiros e universais e uma linha de lou\u00e7as \u2013 as tr\u00eas novidades, desenvolvidas por Gustavo e seu s\u00f3cio, Iran Jr, tamb\u00e9m ativam rea\u00e7\u00f5es sensoriais.\u00a0 <\/span><\/p>\n

\"\"<\/p>\n

O roteiro da exposi\u00e7\u00e3o come\u00e7a com grandes esculturas dispostas na entrada da loja. Depois, uma rampa conduz \u00e0 instala\u00e7\u00e3o propriamente dita, onde acontece uma experimenta\u00e7\u00e3o olfativa. Na sa\u00edda, os visitantes encontram um laborat\u00f3rio bot\u00e2nico, no qual s\u00e3o convidados a apreciar a beleza do lugar, acender um incenso e fazer uma pausa para a reflex\u00e3o e a conex\u00e3o com seu interior e com o universo. A ideia \u00e9 deixar o local com as energias restauradas.
\n<\/span><\/p>\n

\"florense<\/p>\n


\n<\/span>Ap\u00f3s o lan\u00e7amento, o perfume Origo<\/em><\/strong>, composto de uma mistura de ra\u00edzes, alecrim, lim\u00e3o e musgo de carvalho, as playlists e as lou\u00e7as (que s\u00e3o pe\u00e7as de mesa, portanto, ligadas ao paladar) passam a fazer parte da atmosfera dos showrooms da empresa. A ideia para o surgimento dos produtos teve como ponto de partida o desejo da diretora criativa da marca, Roberta Castellan, de explorar os atributos da Florense em todos os detalhes da experi\u00eancia de loja.<\/span><\/p>\n

\"florense<\/p>\n

 <\/p>\n

 <\/p>\n

Convidados conhecem a exposi\u00e7\u00e3o Ipsius<\/em> em primeira m\u00e3o, em evento fechado, no dia 3 de setembro, entre 10h e 14h. Depois, ela fica aberta \u00e0 visita\u00e7\u00e3o de segunda a sexta, das 10h \u00e0s 20h e s\u00e1bado, das 10h \u00e0s 14h. Al. Gabriel Monteiro da Silva, 690. Acompanhe a Florense<\/a> no Instagram: @florenseoficial<\/a><\/span><\/p>\n



<\/p>\n","protected":false},"excerpt":{"rendered":"

Experi\u00eancia prop\u00f5e se desligar do mundo l\u00e1 fora por alguns instantes e se reconectar com a pr\u00f3pria ess\u00eancia A exposi\u00e7\u00e3o Ipsius, imaginada por Gustavo Neves, promete transformar o showroom da Florense na al. Gabriel num lugar de imers\u00e3o e deslumbramento. Isso porque o artista e arquiteto desenhou espa\u00e7os pontuados por elementos que mexem com os […]<\/p>\n","protected":false},"author":2,"featured_media":30798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nFlorense traz ao DW! instala\u00e7\u00e3o sensorial criada pelo artista e arquiteto Gustavo Neves - DW!<\/title>\n<meta name=\"description\" content=\"Florense traz ao DW! instala\u00e7\u00e3o sensorial criada pelo artista e arquiteto Gustavo Neves. 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