{"id":28425,"date":"2022-08-30T21:26:04","date_gmt":"2022-08-31T00:26:04","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=28425"},"modified":"2022-08-30T21:36:41","modified_gmt":"2022-08-31T00:36:41","slug":"roca-estudio-guto-requena","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/roca-estudio-guto-requena\/","title":{"rendered":"Roca organiza exposi\u00e7\u00e3o e bate-papo no Est\u00fadio Guto Requena"},"content":{"rendered":"

A marca apresenta a linha de cubas Ona e recebe para uma conversa entre o arquiteto e Gabriela de Matos sobre o Futuro do Morar<\/em><\/strong><\/p>\n

Durante o per\u00edodo de isolamento social, no in\u00edcio da pandemia, o arquiteto Guto Requena<\/strong> criou o projeto Siricutico<\/em>, uma s\u00e9rie de conversas virtuais com o objetivo de provocar reflex\u00f5es sobre o que estava (e est\u00e1) acontecendo no mundo e mostrar de que forma o design, a arquitetura e o urbanismo podem ajudar a projetar um futuro equilibrado e justo. Na DW!, o Siricutico (nome que revela uma mistura de inquieta\u00e7\u00e3o com vontade de agir) ganha uma vers\u00e3o presencial em parceria com a Roca<\/strong>. A afinidade entre e marca global de lou\u00e7as e metais e a proposta das discuss\u00f5es estimuladas por Guto aconteceu de forma natural: a Roca tem um DNA de inova\u00e7\u00e3o, adota tecnologias sustent\u00e1veis e investe em design atemporal, temas essenciais em todas as a\u00e7\u00f5es da empresa direcionadas ao futuro.<\/p>\n

\"\"
Gabriela de Matos | Foto via @gabdematos<\/a> | Guto Requena<\/figcaption><\/figure>\n

No dia 9, \u00e0s 14h, Guto recebe a arquiteta Gabriela de Matos<\/strong> em seu est\u00fadio \u2014 um casar\u00e3o tombado na regi\u00e3o central de S\u00e3o Paulo. Na companhia de uma plateia de convidados, os dois trocam ideias e experi\u00eancias sobre o Futuro do Morar<\/strong><\/em>, um bate-papo que envolve os assuntos casa, trabalho e cidade. Um dia antes, o endere\u00e7o se abre para que o p\u00fablico visite uma exposi\u00e7\u00e3o de produtos da Roca, em cenografia assinada pelo Est\u00fadio Guto Requena. A mostra apresenta as cubas Ona, lan\u00e7amento mundial da empresa em 2022, desenvolvidas pela equipe do Roca Design Center com a colabora\u00e7\u00e3o de Noa Design, Benedito Design <\/em>e Studio Cobalto.<\/em><\/p>\n

\"\"
A tecnologia exclusiva Fineceramic est\u00e1 presente na linha Ona da Roca<\/figcaption><\/figure>\n

Nas pe\u00e7as da linha Ona<\/em>, a tecnologia exclusiva Fineceramic propicia um desenho delicado, com bordas finas, e redu\u00e7\u00e3o no consumo de material sem comprometimento da durabilidade \u2014 elas s\u00e3o 40% mais leves e, ao mesmo tempo, 30% mais resistentes. Isso representa uma redu\u00e7\u00e3o nas emiss\u00f5es de carbono tanto na produ\u00e7\u00e3o como no transporte. A tecnologia Fineceramic est\u00e1 presente ainda nas cubas assinadas pelos arquitetos brasileiros Ruy Ohtake, Fernanda Marques e Jo\u00e3o Armentano, tamb\u00e9m expostas no local \u2014 pe\u00e7as cujos tra\u00e7os arrojados comprovam o poder da associa\u00e7\u00e3o entre o talento dos designers e uma ind\u00fastria pautada em pr\u00e1ticas sustent\u00e1veis em todas as suas vertentes. A Roca atua nos segmentos de metais de cozinha e de solu\u00e7\u00f5es completas para banheiro (lou\u00e7as, metais, banheiras, m\u00f3veis, colunas de hidromassagem e assentos)<\/p>\n

Para visitar o Est\u00fadio Guto Requena e conhecer a exposi\u00e7\u00e3o da Roca, no dia 8, entre 11h e 12h e entre 16h e 17h, \u00e9 necess\u00e1rio fazer agendamento pr\u00e9vio pelo e-mail media@gutorequena.com.br. O bate-papo no dia 9 \u00e9 reservado a convidados. Clique aqui<\/a> e saiba mais!<\/p>\n","protected":false},"excerpt":{"rendered":"

A marca apresenta a linha de cubas Ona e recebe para uma conversa entre o arquiteto e Gabriela de Matos sobre o Futuro do Morar Durante o per\u00edodo de isolamento social, no in\u00edcio da pandemia, o arquiteto Guto Requena criou o projeto Siricutico, uma s\u00e9rie de conversas virtuais com o objetivo de provocar reflex\u00f5es sobre […]<\/p>\n","protected":false},"author":2,"featured_media":28427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nRoca organiza exposi\u00e7\u00e3o e bate-papo no Est\u00fadio Guto Requena - DW!<\/title>\n<meta name=\"description\" content=\"Roca organiza exposi\u00e7\u00e3o e bate-papo no Est\u00fadio Guto Requena. 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