{"id":30219,"date":"2022-09-05T18:45:51","date_gmt":"2022-09-05T21:45:51","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=30219"},"modified":"2022-09-14T18:06:32","modified_gmt":"2022-09-14T21:06:32","slug":"klie-casa-modernista-alameda-gabriel","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/klie-casa-modernista-alameda-gabriel\/","title":{"rendered":"Klie lan\u00e7a cole\u00e7\u00e3o L\u00e9xico em casa modernista na Al. Gabriel"},"content":{"rendered":"<p><em><strong>Cenografia com proje\u00e7\u00f5es de paisagens naturais, criada por Jos\u00e9 Marton, apresenta o mobili\u00e1rio da marca<\/strong><\/em><\/p>\n<p>Sediada no oeste catarinense, na cidade de Itapiranga, a <strong>Klie<\/strong> exp\u00f5e seus m\u00f3veis pela primeira vez em S\u00e3o Paulo durante a DW!, numa casa modernista da al. Gabriel, projetada pelo arquiteto <strong>Miguel Juliano<\/strong> nos anos 1960.<\/p>\n<p>Como a opera\u00e7\u00e3o de vendas da marca, at\u00e9 o momento, \u00e9 toda <em>online<\/em>, tamb\u00e9m trata-se de uma estreia no mundo dos eventos f\u00edsicos, em que os visitantes podem tocar, sentir e experimentar as pe\u00e7as. Por isso, a marca criou uma experi\u00eancia fluida, que coloca o mobili\u00e1rio no centro das aten\u00e7\u00f5es. A proposta fica evidente logo na chegada ao local: na fachada, a vitrine iluminada parece uma tela de cinema, na qual o protagonista \u00e9 o sof\u00e1 <em><strong>Dunas<\/strong><\/em>. A cenografia, criada por Jos\u00e9 Marton, utiliza proje\u00e7\u00f5es de paisagens naturais para reavivar as hist\u00f3rias ligadas \u00e0 origem das cole\u00e7\u00f5es. A exposi\u00e7\u00e3o tem curadoria de M\u00f4nica Barbosa.<\/p>\n<figure id=\"attachment_30623\" aria-describedby=\"caption-attachment-30623\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-30623\" src=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-curvo.jpg\" alt=\"\" width=\"1400\" height=\"933\" srcset=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-curvo.jpg 1400w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-curvo-246x164.jpg 246w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-curvo-1024x682.jpg 1024w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-curvo-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><figcaption id=\"caption-attachment-30623\" class=\"wp-caption-text\">Sof\u00e1 Dunas<\/figcaption><\/figure>\n<p>Ao fundo do espa\u00e7o, as imagens em movimento nas paredes mostram os campos de Cordisburgo, em Minas Gerais, cidade onde nasceu Guimar\u00e3es Rosa. O l\u00e9xico do escritor \u2014 as palavras que inventava \u2014 serviu de inspira\u00e7\u00e3o para que o designer e diretor criativo da Klie, <strong>Esteban Fidelis<\/strong>, projetasse a cole\u00e7\u00e3o L\u00e9xico, lan\u00e7amento apresentado no festival.<\/p>\n<p>Entre as novas pe\u00e7as, a estante <em><strong>Riba<\/strong><\/em>, feita de chapas de a\u00e7o-carbono, \u00e9 modular e cresce conforme novas colunas s\u00e3o acrescentadas ao desenho. <em>\u201cAs prateleiras se encaixam na estrutura por meio de um sistema de alavancas. O m\u00f3vel se sustenta sem soldas, s\u00f3 com parafusos. Na parte inferior, os montantes diminuem de espessura para trazer leveza\u201d<\/em>, explica Esteban. O nome <strong><em>Riba<\/em><\/strong> fala das coisas que ficam no alto.<\/p>\n<figure id=\"attachment_30621\" aria-describedby=\"caption-attachment-30621\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-30621\" src=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/estante-aco-modular.jpg\" alt=\"\" width=\"1400\" height=\"933\" srcset=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/estante-aco-modular.jpg 1400w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/estante-aco-modular-246x164.jpg 246w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/estante-aco-modular-1024x682.jpg 1024w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/estante-aco-modular-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><figcaption id=\"caption-attachment-30621\" class=\"wp-caption-text\">A estante modular Riba, feita de chapas de a\u00e7o-carbono<\/figcaption><\/figure>\n<p>Em outro canto do espa\u00e7o expositivo, o sof\u00e1 <em><strong>Evo<\/strong><\/em> teve seus materiais definidos de acordo com o significado dessa palavra para Guimar\u00e3es Rosa: o tempo, as coisas que n\u00e3o t\u00eam fim. Da\u00ed a op\u00e7\u00e3o pela durabilidade do a\u00e7o-carbono para compor a base do m\u00f3vel, que exibe ainda mesinhas de m\u00e1rmore acopladas \u00e0 lateral. M\u00e1rmore e a\u00e7o-carbono tamb\u00e9m d\u00e3o forma \u00e0s mesas de jantar e de centro da linha Evo.<\/p>\n<figure id=\"attachment_30622\" aria-describedby=\"caption-attachment-30622\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-30622\" src=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-base-aco.jpg\" alt=\"\" width=\"1400\" height=\"933\" srcset=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-base-aco.jpg 1400w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-base-aco-246x164.jpg 246w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-base-aco-1024x682.jpg 1024w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2022\/09\/sofa-base-aco-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><figcaption id=\"caption-attachment-30622\" class=\"wp-caption-text\">Sof\u00e1 Evo com base em a\u00e7o carbono e mesa lateral acoplada<\/figcaption><\/figure>\n<p>Al\u00e9m da cole\u00e7\u00e3o <strong><em>L\u00e9xico<\/em><\/strong>, a Klie tamb\u00e9m apresenta algumas pe\u00e7as que complementam linhas j\u00e1 existentes no cat\u00e1logo. \u00c9 o caso da cadeira <em><strong>Dunas<\/strong><\/em>, um modelo de jantar estofado com formas curvas e aconchegantes. <em>\u201cA escolha das densidades corretas de espuma para essa pe\u00e7a fez com que ela se tornasse muito confort\u00e1vel. Ergonomia \u00e9 uma preocupa\u00e7\u00e3o quase obsessiva para n\u00f3s\u201d<\/em>, diz Esteban.<\/p>\n<p>A Klie iniciou suas atividades em 2019 e pratica um modelo de neg\u00f3cio em que a produ\u00e7\u00e3o \u00e9 totalmente terceirizada: a empresa trabalha com nove fornecedores locais. Como n\u00e3o \u00e9 uma ind\u00fastria, a marca pode se dedicar ao design de ponta a ponta. A experi\u00eancia criada para a DW! \u00e9 s\u00f3 mais uma prova disso.<\/p>\n<p>Conhe\u00e7a todos os m\u00f3veis da Klie em <a href=\"https:\/\/klie.com.br\/\" target=\"_blank\" rel=\"noopener\"><em>klie.com.br<\/em><\/a>. Visite a exposi\u00e7\u00e3o da marca catarinense na DW!. <a href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/expositor\/festival-klie\/\" target=\"_blank\" rel=\"noopener\">Clique aqui<\/a> e confira o endere\u00e7o e hor\u00e1rio de funcionamento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cenografia com proje\u00e7\u00f5es de paisagens naturais, criada por Jos\u00e9 Marton, apresenta o mobili\u00e1rio da marca Sediada no oeste catarinense, na cidade de Itapiranga, a Klie exp\u00f5e seus m\u00f3veis pela primeira vez em S\u00e3o Paulo durante a DW!, numa casa modernista da al. Gabriel, projetada pelo arquiteto Miguel Juliano nos anos 1960. Como a opera\u00e7\u00e3o de [&hellip;]<\/p>\n","protected":false},"author":1134,"featured_media":30620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klie lan\u00e7a cole\u00e7\u00e3o L\u00e9xico em casa modernista na Al. Gabriel - DW!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/klie-casa-modernista-alameda-gabriel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klie lan\u00e7a cole\u00e7\u00e3o L\u00e9xico em casa modernista na Al. 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