{"id":31158,"date":"2022-09-07T12:43:01","date_gmt":"2022-09-07T15:43:01","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=31158"},"modified":"2022-09-14T18:05:58","modified_gmt":"2022-09-14T21:05:58","slug":"ornare-cria-instalacao-botanica-para-a-dw","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/ornare-cria-instalacao-botanica-para-a-dw\/","title":{"rendered":"Ornare cria instala\u00e7\u00e3o bot\u00e2nica e agenda de talks para a DW!"},"content":{"rendered":"

Mobili\u00e1rio da marca recebe interven\u00e7\u00e3o com plantas imaginada por Ricardo Bello Dias, Chris Ayrosa e ateli\u00ea Uma Flor<\/strong><\/em><\/p>\n

Quem passeia pelo showroom da Ornare<\/strong> na al. Gabriel e olha com aten\u00e7\u00e3o, encontra microflorestas distribu\u00eddas sobre o mobili\u00e1rio da marca. Integradas ao ambiente, as plantas est\u00e3o por toda parte: no teto, em prateleiras de estantes, sobre bancadas de cozinha, dentro de closets. A ideia veio do diretor de arte da empresa, o arquiteto e designer Ricardo Bello Dias<\/strong>, e se baseia em estudos recentes sobre a comunica\u00e7\u00e3o que as esp\u00e9cies vegetais estabelecem entre si e com outros seres vivos.<\/p>\n

\"\"
Di\u00e1logo Com e Entre Plantas instala\u00e7\u00e3o da Ornare para a DW! 2022<\/figcaption><\/figure>\n

\u201cEmbora n\u00e3o seja intelig\u00edvel para o homem, a linguagem das plantas est\u00e1 repleta de simbolismos e mensagens \u00fateis para a sociedade moderna em sua tentativa de retormar ra\u00edzes com a natureza\u201d<\/em>, diz ele. O convite aos visitantes da loja durante o festival \u00e9: tente ouvir o que as plantinhas est\u00e3o dizendo. A instala\u00e7\u00e3o foi executada pela cen\u00f3grafa Chris Ayrosa<\/strong> pela florista Maithe Brandt<\/strong>, do ateli\u00ea Uma Flor, a partir da proposta de Ricardo, e foi batizada Di\u00e1logo Com e Entre Plantas<\/strong><\/em>.<\/p>\n

\"\"
Fotos via instagram.com\/umaflor_sp<\/figcaption><\/figure>\n

A men\u00e7\u00e3o ao universo vegetal n\u00e3o acontece por acaso. A Ornare sempre respeitou os princ\u00edpios da sustentabilidade no uso de sua principal mat\u00e9ria-prima, a madeira. Agora, a empresa refor\u00e7a suas a\u00e7\u00f5es em favor do meio ambiente numa parceria com o Instituto Terra, fundado pelo fot\u00f3grafo Sebasti\u00e3o Salgado e pela produtora L\u00e9lia Wanick Salgado, que realiza projetos de regenera\u00e7\u00e3o da Mata Atl\u00e2ntica na Bacia do Rio Doce. A novidade foi anunciada na DW! com a presen\u00e7a da head de desenvolvimento do Instituto, Renata Salles.<\/p>\n

\"\"
A interven\u00e7\u00e3o com plantas foi imaginada por Ricardo Bello Dias, Chris Ayrosa e ateli\u00ea Uma Flor para a Ornare<\/figcaption><\/figure>\n

CONVERSAS SOBRE ARTE E DESIGN<\/h4>\n

E como j\u00e1 \u00e9 tradicional na Ornare, o festival \u00e9 uma ocasi\u00e3o para estimular boas conversas e trocas sobre os temas arte e design. Na s\u00e9rie de talks organizados pela empresa, a quinta-feira, dia 8, ficou reservada para o tema Expans\u00e3o do Design Brasileiro<\/em><\/strong>. \u00c0s 15h, participam do bate-papo Lauro Andrade (idealizador da DW!), C\u00e2ndida Cervieri (Abim\u00f3vel), Francesca Alzati (By Kamy), Lissa Carmona (Etel) e Esther e Pitter Schattan (Ornare). Na sexta-feira, dia 9, \u00e0s 11h, a consultora M\u00f4nica Barbosa coordena a mesa redonda O Que \u00c9 o Bom Design<\/strong><\/em>. O time de experts reunido para tratar do assunto traz a arquiteta Patricia Martinez, o publicit\u00e1rio Joca Guanaes, o futurista Carlos Piazza e o especialista em neuroarquitetura Glaucus\u00a0Cianciardi.<\/p>\n

A instala\u00e7\u00e3o Di\u00e1logo Com e Entre Plantas<\/strong><\/em> pode ser visitada at\u00e9 10 de setembro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobili\u00e1rio da marca recebe interven\u00e7\u00e3o com plantas imaginada por Ricardo Bello Dias, Chris Ayrosa e ateli\u00ea Uma Flor Quem passeia pelo showroom da Ornare na al. Gabriel e olha com aten\u00e7\u00e3o, encontra microflorestas distribu\u00eddas sobre o mobili\u00e1rio da marca. Integradas ao ambiente, as plantas est\u00e3o por toda parte: no teto, em prateleiras de estantes, sobre […]<\/p>\n","protected":false},"author":1134,"featured_media":31161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nOrnare cria instala\u00e7\u00e3o bot\u00e2nica e agenda de talks para a DW! - DW!<\/title>\n<meta name=\"description\" content=\"Ornare cria instala\u00e7\u00e3o bot\u00e2nica e agenda de talks para a DW! 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