{"id":31382,"date":"2022-09-08T22:19:07","date_gmt":"2022-09-09T01:19:07","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=31382"},"modified":"2022-09-14T18:08:02","modified_gmt":"2022-09-14T21:08:02","slug":"com-instalacao-na-dw-suvinil-quer-mostrar-interacao-e-o-poder-das-cores","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/com-instalacao-na-dw-suvinil-quer-mostrar-interacao-e-o-poder-das-cores\/","title":{"rendered":"Com instala\u00e7\u00e3o na DW!, Suvinil quer mostrar intera\u00e7\u00e3o e o poder das cores"},"content":{"rendered":"

At\u00e9 domingo (11), est\u00e1 aberta \u00e0 visita\u00e7\u00e3o a instala\u00e7\u00e3o O Poder das Cores<\/strong>, que a Suvinil<\/strong> preparou para a apresenta\u00e7\u00e3o do seu estudo de tend\u00eancias, o Suvinil Revela 23+<\/em><\/strong>, durante a DW! 2022. A obra assinada pelo diretor criativo e consultor de cores, Michell Lott, tem pe\u00e7as da designer t\u00eaxtil Paola Muller, que tamb\u00e9m cede seu ateli\u00ea para receber o Revela 23+, em Pinheiros.<\/p>\n

Michell, que capitaneia o Revela h\u00e1 tr\u00eas anos, conta que a estrutura da pesquisa mudou nesta edi\u00e7\u00e3o. Antes, o estudo aglutinava de 11 a 12 paletas divididas em tr\u00eas temas. Para 2023, a ideia foi investir em temas macro, mas que comportassem diferentes moods. O n\u00famero de cores combinadas tamb\u00e9m diminuiu, facilitando a compreens\u00e3o do p\u00fablico amplo: s\u00e3o 26 matizes, incluindo a Cor do Ano – Calcita Alaranjada, divididos em cinco grupos: A Exausta; A Otimista; A Empolgada; A Conectada; A Cibern\u00e9tica.<\/p>\n

\u201cO Revela \u00e9 a materializa\u00e7\u00e3o do zeitgeist, do \u2018esp\u00edrito do tempo\u2019. Olhamos para decora\u00e7\u00e3o, tecnologia, moda, memes, not\u00edcias e \u00e9 uma loucura misturar tantas frentes, tanta informa\u00e7\u00e3o\u201d<\/em>, afirma o diretor criativo.<\/p>\n

Para materializar esse mundo de refer\u00eancias, Michell conta que as fotos que traduzem as cinco paletas do Suvinil Revela 23+ foram produzidas 100% com mobili\u00e1rio e objetos nacionais e t\u00eam dire\u00e7\u00e3o de arte de Nat\u00e1lia Martucci: \u201cA gente tem uma for\u00e7a criativa muito grande e eu busco valoriz\u00e1-la e dar cr\u00e9dito para todos. Fomos colonizados de mais de uma forma e precisamos quebrar essa coloniza\u00e7\u00e3o cultural que d\u00e1 mais import\u00e2ncia ao que vem dos EUA ou da Europa, do que para o que \u00e9 produzido aqui. Somos pot\u00eancia\u201d.<\/em><\/p>\n

\"instala\u00e7\u00e3o
O diretor criativo Michell Lott e a designer Paola Muller posam em um dos pontos da instala\u00e7\u00e3o \u201cO Poder das Cores\u201d, no ateli\u00ea da artista t\u00eaxtil, em Pinheiros | Foto: Andr\u00e9 Klotz (@andreklotz)<\/figcaption><\/figure>\n

O Poder das Cores<\/h4>\n

Para a instala\u00e7\u00e3o \u201cO Poder das Cores\u201d, por\u00e9m a ambienta\u00e7\u00e3o \u00e9 majoritariamente feita com m\u00f3veis e objetos garimpados em brech\u00f3s e galp\u00f5es. Pe\u00e7as que estavam um pouco danificadas e que poderiam sofrer melhorias e interven\u00e7\u00f5es, com a aplica\u00e7\u00e3o dos matizes.<\/p>\n

Desde que assumiu o Revela, esta \u00e9 a primeira vez que Lott faz um evento presencial e investiu para que os visitantes pudessem, de fato, sentir o poder que as cores exercem sobre nossos sentidos e sentimentos. Assim, a instala\u00e7\u00e3o \u00e9 dividida por sensa\u00e7\u00f5es, para que m\u00faltiplas paletas pudessem ser vistas e experimentadas. \u201c\u00c9 uma esp\u00e9cie de labirinto feito para mostrar que as cores conversam, que est\u00e3o misturadas e refletem de diferentes maneiras em nossa percep\u00e7\u00e3o, e eu desejava que as pessoas pudessem navegar por esses ambientes\u201d<\/em>, explica.<\/p>\n

\"instala\u00e7\u00e3o
Com vasos do duo TOMAZICABRAL e tapete criado pela designer Paola Muller, um dos espa\u00e7os da instala\u00e7\u00e3o \u201cO Poder das Cores | Foto: Andr\u00e9 Klotz (@andreklotz)<\/figcaption><\/figure>\n

Inova\u00e7\u00e3o<\/h4>\n

O Revela 23+ usou como base as mais de 2 mil possibilidades de cores que a Suvinil oferece para montar concisas as paletas. Ao contr\u00e1rio dos anos anteriores, h\u00e1 mais contrastes crom\u00e1ticos do que harmonias complementares nessas combina\u00e7\u00f5es. \u00c9 uma esp\u00e9cie de revival nost\u00e1lgico do futurismo energ\u00e9tico dos anos 1970.<\/p>\n

Nenhum matiz foi criado, mas a Cor do Ano \u2013 Calcita Alaranjada deteve uma mudan\u00e7a estrutural, que vinha sendo desejada e pesquisada desde 2019: uma formula\u00e7\u00e3o com pigmento 100% mineral, feito \u00e0 base de diferentes argilas. O produto, por\u00e9m, \u00e9 ainda restrito a uma s\u00e9rie limitada.<\/p>\n

Acesse\u00a0a p\u00e1gina da marca no site da DW!<\/a> e agende o hor\u00e1rio da sua visita. Saiba mais sobre o\u00a0Revela 23+ em\u00a0suvinil.com.br<\/a>.<\/p>\n

Ficha t\u00e9cnica da exposi\u00e7\u00e3o:<\/p>\n

Conceito e dire\u00e7\u00e3o criativa: Michell Lott |\u00a0Tapetes: Paola Muller |\u00a0Cores: Suvinil |\u00a0Coordena\u00e7\u00e3o: Sylvia Gracia \u00a0|\u00a0Produ\u00e7\u00e3o Executiva: Maria Cec\u00edlia |\u00a0Assist. de Produ\u00e7\u00e3o Executiva: Val\u00e9ria Maria |\u00a0Cenotecnia: Galp\u00e3o Oito |\u00a0Pintura: JM Pinturas& Reformas<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

At\u00e9 domingo (11), est\u00e1 aberta \u00e0 visita\u00e7\u00e3o a instala\u00e7\u00e3o O Poder das Cores, que a Suvinil preparou para a apresenta\u00e7\u00e3o do seu estudo de tend\u00eancias, o Suvinil Revela 23+, durante a DW! 2022. A obra assinada pelo diretor criativo e consultor de cores, Michell Lott, tem pe\u00e7as da designer t\u00eaxtil Paola Muller, que tamb\u00e9m cede […]<\/p>\n","protected":false},"author":2,"featured_media":31386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nCom instala\u00e7\u00e3o na DW!, Suvinil quer mostrar intera\u00e7\u00e3o e o poder das cores - DW!<\/title>\n<meta name=\"description\" content=\"Com instala\u00e7\u00e3o na DW!, Suvinil quer mostrar intera\u00e7\u00e3o e o poder das cores. Visite at\u00e9 11 de setembro. 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