{"id":32045,"date":"2022-09-22T14:00:28","date_gmt":"2022-09-22T17:00:28","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=32045"},"modified":"2022-09-26T15:23:14","modified_gmt":"2022-09-26T18:23:14","slug":"toia-lemann-cria-tecidos-para-donatelli-com-cores-ludicas-dos-insetos","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/toia-lemann-cria-tecidos-para-donatelli-com-cores-ludicas-dos-insetos\/","title":{"rendered":"Donatelli: Toia Lemann cria tecidos com insetos e cores l\u00fadicas"},"content":{"rendered":"

T\u00e9cnicas de desenho, aquarela e colagem est\u00e3o na origem da cole\u00e7\u00e3o Funny Bugs com cinco estampas\u00a0<\/em><\/strong><\/p>\n

As formas e as cores peculiares dos insetos inspiraram a estilista e artista pl\u00e1stica Toia Lemann para a cria\u00e7\u00e3o da cole\u00e7\u00e3o-c\u00e1psula \u2018Funny Bugs\u2019<\/strong>, que a Donatelli<\/strong> (@donatellitecidos) apresentou na DW!<\/strong>. Cinco estampas \u2014 Origami Bugs, Geometric Bugs, Colour Bugs, Funny Bugs e Tag Bugs \u2014, impressas em tecidos puro algod\u00e3o, comp\u00f5em o lan\u00e7amento que \u00e9 complementado por patches autocolantes, que estimulam a imagina\u00e7\u00e3o. A ideia \u00e9 que as novas padronagens cheias de cor, vibra\u00e7\u00e3o e frescor sejam combinadas com os lisos e os listrados cl\u00e1ssicos do portf\u00f3lio da Donatelli<\/strong>.<\/p>\n

Psicanalista de forma\u00e7\u00e3o, a carioca Toia Lemann migrou para a moda quando abriu sua grife, em 2018. O universo dos tecidos, portanto, \u00e9 familiar. Tamb\u00e9m a proximidade com o campo criativo vem de fam\u00edlia, uma vez que sua m\u00e3e, Tote Quental, era artista pl\u00e1stica. No desenvolvimento da cole\u00e7\u00e3o, Toia utilizou t\u00e9cnicas de desenho, aquarela e colagem. \u201cComecei a produzir estampas para as roupas da minha marca. Depois, quando estava mudei o visual de casa, criei um padr\u00e3o de papel de parede. Logo vi que havia uma afinidade clara entre o meu trabalho e o segmento dec\u00f3r\u201d, conta.<\/p>\n

\"\"
Funny Bugs conta com cinco estampas | Foto: Gabriel Arantes<\/figcaption><\/figure>\n

Besouros e mariposas, al\u00e9m de outros bichos que existem e n\u00e3o existem, deram origem \u00e0s estampas l\u00fadicas e que celebram as diversas formas de vida. \u201cA proposta de trabalhar com insetos est\u00e1 ligada \u00e0 vontade de trazer elementos divertidos para a decora\u00e7\u00e3o. Fica leve, engra\u00e7ado e tira a sisudez da casa\u201d, diz Toia. Com o lan\u00e7amento, a Donatelli<\/strong> ingressa na primavera acrescentando mais uma cole\u00e7\u00e3o autoral ao seu cat\u00e1logo e refor\u00e7a o prop\u00f3sito de ser uma editora t\u00eaxtil, com uma curadoria criteriosa de designers brasileiros. Entre os nomes que assinam os produtos da marca est\u00e3o Attilio Baschera e Gregorio Kramer, Clarisse Romeiro e Mara\u00ed Valente.<\/p>\n

Festa!<\/strong><\/h4>\n

A Donatelli<\/strong> tamb\u00e9m est\u00e1 em plena prepara\u00e7\u00e3o para a comemora\u00e7\u00e3o de seu anivers\u00e1rio de 80 anos em 2023. No in\u00edcio de 2022, o showroom da empresa na Alameda Gabriel passou por uma repagina\u00e7\u00e3o completa, comandada pelo arquiteto Luciano D’Alla Marta. Nela, o conceito \u201cgaleria de arte\u201d orientou a transforma\u00e7\u00e3o: o profissional projetou uma caixa branca, minimalista, livre de adornos, na qual a ilumina\u00e7\u00e3o adequada busca valorizar o que realmente importa, ou seja, as texturas, cores, estampas e a tecitura dos tecidos.<\/p>\n

Para conhecer mais sobre a Donatelli e as novidades da marca, acesse donatelli.com.br<\/a>. Quer ficar por dentro das principais novidades do universo do design, arquitetura e decora\u00e7\u00e3o?\u00a0Clique aqui<\/a><\/strong>\u00a0e assine nossa newsletter.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00e9cnicas de desenho, aquarela e colagem est\u00e3o na origem da cole\u00e7\u00e3o Funny Bugs com cinco estampas\u00a0 As formas e as cores peculiares dos insetos inspiraram a estilista e artista pl\u00e1stica Toia Lemann para a cria\u00e7\u00e3o da cole\u00e7\u00e3o-c\u00e1psula \u2018Funny Bugs\u2019, que a Donatelli (@donatellitecidos) apresentou na DW!. Cinco estampas \u2014 Origami Bugs, Geometric Bugs, Colour Bugs, […]<\/p>\n","protected":false},"author":1135,"featured_media":32058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[628],"yoast_head":"\nDonatelli: Toia Lemann cria tecidos com insetos e cores l\u00fadicas - DW!<\/title>\n<meta name=\"description\" content=\"Desenho, aquarela e colagem est\u00e3o na origem da linha Funny Bugs, de Toia Lemann para a Donatelli: s\u00e3o 5 estampas com insetos e cores l\u00fadicas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/toia-lemann-cria-tecidos-para-donatelli-com-cores-ludicas-dos-insetos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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