{"id":32070,"date":"2022-09-23T12:47:33","date_gmt":"2022-09-23T15:47:33","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=32070"},"modified":"2022-09-27T11:06:37","modified_gmt":"2022-09-27T14:06:37","slug":"franccino-lanca-colecao-de-moveis-inspirada-na-amplidao-das-paisagens-naturais","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/franccino-lanca-colecao-de-moveis-inspirada-na-amplidao-das-paisagens-naturais\/","title":{"rendered":"Franccino lan\u00e7a cole\u00e7\u00e3o de m\u00f3veis inspirada na amplid\u00e3o das paisagens naturais"},"content":{"rendered":"

\u2018Horizonte\u2019 traz 15 novas pe\u00e7as para ambientes internos e externos<\/strong><\/em><\/p>\n

Olhar adiante e contemplar a beleza do encontro entre c\u00e9u, sol e mar: a cole\u00e7\u00e3o lan\u00e7ada pela Franccino<\/strong> (@franccinooficial) durante a DW!<\/strong> recebeu o nome \u2018Horizonte\u2019<\/strong>, palavra escolhida por evocar paisagens naturais e, tamb\u00e9m, por seu sentido metaf\u00f3rico que remete \u00e0 perspectiva, ao projeto, ao futuro e ao sonho. A linha re\u00fane 15 novos m\u00f3veis para ambientes indoor<\/em> e outdoor<\/em>, assinados por sete designers e pelo est\u00fadio da empresa.<\/p>\n

\"Sof\u00e1
Sof\u00e1 Mar\u00e9s e mesa de centro Luz, desenhados por Daniela Ferro | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Na interpreta\u00e7\u00e3o da designer Daniela Ferro<\/strong>, o conceito da cole\u00e7\u00e3o inspira a conex\u00e3o com o meio ambiente, o uso de formas org\u00e2nicas e a busca por leveza. Assim, as pe\u00e7as t\u00eam menos informa\u00e7\u00e3o visual, o que ajuda a criar uma atmosfera \u2018zen\u2019 para a casa. Daniela aplicou essas premissas no desenvolvimento do sof\u00e1 Mar\u00e9s<\/strong><\/em>, m\u00f3vel cujo desenho explora a horizontalidade e no qual a jun\u00e7\u00e3o da base de madeira sinuosa com o estofado simboliza o encontro entre terra e c\u00e9u. Para complementar, a designer criou a mesa de centro Luz<\/strong><\/em>, tamb\u00e9m em madeira curva, com linhas que derivam das usadas na base do estofado.<\/p>\n

\"Balan\u00e7o
Balan\u00e7o Alira, criado por Sergio J. Matos, em cordas n\u00e1uticas | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Outras pe\u00e7as da cole\u00e7\u00e3o levam o tra\u00e7o de Daniela: o sof\u00e1 outdoor Dara<\/strong><\/em> e a linha Aurora<\/strong><\/em>, composta por poltronas com estrutura de madeira e assento e encosto de tric\u00f4 n\u00e1utico, com ou sem bra\u00e7o. As tramas sofisticadas que distinguem os produtos da Franccino<\/strong> tamb\u00e9m est\u00e3o presentes no balan\u00e7o Alira<\/strong> <\/em>(cristal, na l\u00edngua tupi), projetado por Sergio J. Matos: uma mescla de corda n\u00e1utica – em tr\u00eas cores – envolve a estrutura de alum\u00ednio com entrelaces tridimensionais que refor\u00e7am a sensa\u00e7\u00e3o de movimento cont\u00ednuo.<\/p>\n

\"\"
Poltrona Solar, desenvolvida por Zia Costa, com estrutura telada | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Num vi\u00e9s mais minimalista, a marca leva para \u00e1rea externa pe\u00e7as com assento e encosto de tela. Para tanto, Zia Costa assina a linha Solar<\/strong>, que inclui poltrona e cadeiras com e sem bra\u00e7o. Aqui, a proposta foi desenhar m\u00f3veis caracterizados pela leveza visual e f\u00edsica, f\u00e1ceis de transportar pelos diversos ambientes da casa.<\/p>\n

\"Cadeira
Cadeira Pit\u00e1, de Paulo Alves, com tela sling | Foto: L\u00facia Gurovitz<\/figcaption><\/figure>\n

Tamb\u00e9m no passo dos jardins e varandas, a cadeira Pit\u00e1<\/strong><\/em>, assinada por Paulo Alves em 2019, ganha uma nova vers\u00e3o feita com tela sling<\/em> para melhor se adaptar aos projetos outdoor.\u00a0Nat\u00e1lia Scarpati, Bruno Rangel, o escrit\u00f3rio Zanocchi & Starke e o Est\u00fadio Franccino completam o time de criadores da cole\u00e7\u00e3o Horizonte.<\/p>\n

As novas pe\u00e7as chegaram simultaneamente aos showrooms da Franccino na Alameda Gabriel, no D&D Shopping e no Lar Center. Voc\u00ea tamb\u00e9m pode conhece-las em franccino.com.br<\/a>. Para n\u00e3o perder as novidades da DW!, assine nossa newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Horizonte\u2019 traz 15 novas pe\u00e7as para ambientes internos e externos Olhar adiante e contemplar a beleza do encontro entre c\u00e9u, sol e mar: a cole\u00e7\u00e3o lan\u00e7ada pela Franccino (@franccinooficial) durante a DW! recebeu o nome \u2018Horizonte\u2019, palavra escolhida por evocar paisagens naturais e, tamb\u00e9m, por seu sentido metaf\u00f3rico que remete \u00e0 perspectiva, ao projeto, ao […]<\/p>\n","protected":false},"author":1134,"featured_media":32077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,605],"tags":[628],"yoast_head":"\nFranccino lan\u00e7a cole\u00e7\u00e3o de m\u00f3veis inspirada na amplid\u00e3o das paisagens naturais - DW!<\/title>\n<meta name=\"description\" content=\"Cole\u00e7\u00e3o de m\u00f3veis \u2018Horizonte\u2019, da Franccino, traz 15 novas pe\u00e7as inspiradas na amplid\u00e3o e no frescor das paisagens\" \/>\n<meta name=\"robots\" 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