{"id":32234,"date":"2022-09-27T12:11:25","date_gmt":"2022-09-27T15:11:25","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=32234"},"modified":"2022-09-28T15:51:21","modified_gmt":"2022-09-28T18:51:21","slug":"luar-e-casa-de-praia-vintage-inspiram-luminarias-de-ceramica-da-geo-luz","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/luar-e-casa-de-praia-vintage-inspiram-luminarias-de-ceramica-da-geo-luz\/","title":{"rendered":"Luar e \u2018casa de praia vintage\u2019 inspiram lumin\u00e1rias de cer\u00e2mica da Geo Luz"},"content":{"rendered":"

Como transpor algo t\u00e3o vol\u00favel quanto a imagem da lua para um objeto? Passar a ideia de movimento e das diversas fei\u00e7\u00f5es que o sat\u00e9lite assume a cada mudan\u00e7a de fase n\u00e3o \u00e9 tarefa das mais simples, mas o designer e ceramista Maur\u00edcio D\u2019Avila conseguiu.<\/p>\n

\"\"
O pendente Lua se imp\u00f5e por sua estatura e efeito de luz, inspirado na Lua e nas suas diversas facetas.<\/figcaption><\/figure>\n

Nos pendentes Lua<\/em>\u00a0<\/strong>e Lua Small<\/strong>\u00a0<\/em>– lan\u00e7ados pela Geo Luz & Cer\u00e2mica\u00a0<\/strong>durante a DW! 2022<\/strong> – as curvas assim\u00e9tricas da c\u00fapula, o centro vazado e o posicionamento da fonte de luz fazem com que as pe\u00e7as ganhem um aspecto diferente conforme o \u00e2ngulo de observa\u00e7\u00e3o. Basta andar alguns passos para que o visual transite do crescente ao minguante.<\/p>\n

\"\"
As lumin\u00e1rias de cer\u00e2mica Verona, Veneza e Arezzo –\u00a0cria\u00e7\u00f5es de Maur\u00edcio D\u2019Avila lan\u00e7adas na DW! 2022<\/figcaption><\/figure>\n

Desde que fundou a Geo Luz & Cer\u00e2mica<\/strong>, h\u00e1 22 anos, D\u2019Avila \u00e9 respons\u00e1vel pela cria\u00e7\u00e3o das pe\u00e7as da marca, uma atividade que extrapola o ato de desenhar. Ele desenvolveu uma forma de trabalhar a cer\u00e2mica que resulta em c\u00fapulas de espessura fina, superf\u00edcie lisa e tons diversos. Tamb\u00e9m encontrou a receita certa para que o material mantivesse a resist\u00eancia necess\u00e1ria em pendentes de grande formato.<\/p>\n

\"garden
A lumin\u00e1rias de cer\u00e2mica Garden Bio ganharam novas vers\u00f5es<\/figcaption><\/figure>\n

Essa s\u00e9rie de caracter\u00edsticas, aliadas ao tra\u00e7o contempor\u00e2neo do autor, d\u00e1 origem a lumin\u00e1rias de visual leve, delicado, por\u00e9m sem perder o toque caloroso da argila e da confec\u00e7\u00e3o artesanal. Al\u00e9m da linha Lua, o designer apresentou na DW! o pendente Ball<\/strong><\/em>; a lumin\u00e1ria de piso Any<\/strong><\/em>; novas vers\u00f5es do modelo Garden Bio<\/strong> <\/em>(um misto de lumin\u00e1ria e terr\u00e1rio); e a linha It\u00e1lia<\/strong><\/em>, com seis pendentes (imagem em destaque) – Arezzo, Bari, Rimini, Trento, Trieste, Verona<\/strong><\/em> – e uma lumin\u00e1ria de piso chamada Veneza.<\/p>\n

Parceria<\/h4>\n

A partir da DW! deste ano, por\u00e9m, D\u2019Avila n\u00e3o \u00e9 mais o \u00fanico designer a assinar as lumin\u00e1rias da Geo Luz & Cer\u00e2mica<\/strong>: seu xar\u00e1, o arquiteto Mauricio Arruda<\/strong>, foi convidado a lan\u00e7ar uma linha pela marca e criou a cole\u00e7\u00e3o Litoral<\/strong><\/em>, inspirada nos modelos de abajur com base de cer\u00e2mica e c\u00fapula de tecido que foram moda nas casas de praia dos anos 1980.<\/p>\n

\"\"
Lumin\u00e1rias ‘vintage’, das casas de praia dos anos 1980, inspiraram a cole\u00e7\u00e3o Litoral de Mauricio Arruda<\/figcaption><\/figure>\n

Com cara vintage <\/em>e potencial para acrescentar mem\u00f3ria afetiva \u00e0 decora\u00e7\u00e3o, as pe\u00e7as receberam o nome de cinco praias badaladas daquela d\u00e9cada \u2014 Paraty, Guaruj\u00e1, Santos, Guaratuba <\/em><\/strong>e B\u00fazios<\/em><\/strong>\u2014 e est\u00e3o dispon\u00edveis em tr\u00eas tamanhos e quatro padr\u00f5es: caf\u00e9, terracota, cru e cappuccino. \u201cElas geram um efeito de luz aconchegante e nost\u00e1lgico\u201d<\/em>, diz o arquiteto.<\/p>\n

Na DW!<\/h4>\n

Com sede em Campinas, a Geo Luz & Cer\u00e2mica<\/strong> ocupou por uma semana, em setembro, o espa\u00e7o de uma galeria no bairro paulistano dos Jardins para mostrar seus lan\u00e7amentos, em cenografia tamb\u00e9m pensada por Mauricio Arruda. A empresa, respons\u00e1vel por dar uma cara contempor\u00e2nea a lumin\u00e1rias de cer\u00e2mica de modo que as pe\u00e7as adentrassem os projetos de interiores, est\u00e1 se habituando \u00e0 conquista de novas fronteiras.<\/p>\n

Recentemente, a marca abriu a Geo Contemporary<\/strong>, um ponto de distribui\u00e7\u00e3o de seus produtos em Miami que visa atender arquitetos e designers de interiores brasileiros em solo norte-americano e ampliar o alcance do nosso design no mercado internacional.<\/p>\n

Para saber mais sobre a Geo Luz & Cer\u00e2mica<\/strong>, acesse o site da marca<\/a>. E para n\u00e3o perder as novidades sobre o mundo do design, assine a nossa newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como transpor algo t\u00e3o vol\u00favel quanto a imagem da lua para um objeto? Passar a ideia de movimento e das diversas fei\u00e7\u00f5es que o sat\u00e9lite assume a cada mudan\u00e7a de fase n\u00e3o \u00e9 tarefa das mais simples, mas o designer e ceramista Maur\u00edcio D\u2019Avila conseguiu. Nos pendentes Lua\u00a0e Lua Small\u00a0– lan\u00e7ados pela Geo Luz & […]<\/p>\n","protected":false},"author":1134,"featured_media":32321,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,605],"tags":[628],"yoast_head":"\nLuar e \u2018casa de praia vintage\u2019 inspiram lumin\u00e1rias de cer\u00e2mica da Geo Luz - DW!<\/title>\n<meta name=\"description\" content=\"O designer Maur\u00edcio D\u2019Avila e o arquiteto Mauricio Arruda assinam nova cole\u00e7\u00e3o de lumin\u00e1rias de cer\u00e2mica da Geo Luz\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/luar-e-casa-de-praia-vintage-inspiram-luminarias-de-ceramica-da-geo-luz\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" 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