{"id":32650,"date":"2022-10-03T11:59:36","date_gmt":"2022-10-03T14:59:36","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=32650"},"modified":"2022-10-03T12:43:45","modified_gmt":"2022-10-03T15:43:45","slug":"perfume-botanico-e-loucas-feitas-a-mao-contemplam-5-sentidos-na-florense","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/perfume-botanico-e-loucas-feitas-a-mao-contemplam-5-sentidos-na-florense\/","title":{"rendered":"Perfume bot\u00e2nico e lou\u00e7as feitas \u00e0 m\u00e3o contemplam 5 sentidos na Florense"},"content":{"rendered":"

Hiperconectada e repleta de demandas, a vida contempor\u00e2nea demanda espa\u00e7os para momentos de quietude e desacelera\u00e7\u00e3o. As novidades apresentadas pela Florense <\/strong>(@florenseoficial), na DW!2022<\/strong>, prop\u00f5em justamente isso: uma viagem sensorial com o intuito de colocar a mente numa vibe<\/em> mais serena e, assim, proporcionar bem-estar.<\/p>\n

Em parceria com a marca de mobili\u00e1rio, o arquiteto Gustavo Neves e o visagista Iran J\u00fanior, diretores criativos do est\u00fadio Le Fatagis<\/strong>, desenvolveram uma linha de perfumaria bot\u00e2nica, uma cole\u00e7\u00e3o de lou\u00e7as e uma s\u00e9rie de playlists<\/em> com sons universais. Desse modo, criaram possibilidades para despertar os cinco sentidos, uma vez que os aromas contemplam o olfato, os ouvidos curtem as trilhas sonoras e os utens\u00edlios de mesa encantam o tato e os olhos e ainda servem as del\u00edcias que agradam ao paladar.<\/p>\n

\"Imers\u00e3o
Imers\u00e3o sensorial na flagship da Florense, na Alameda Gabriel, durante a DW!2022<\/figcaption><\/figure>\n

Cinco sentidos<\/h4>\n

A linha de aromas, chamada Origo<\/strong> (de \u201corigem\u201d), traz parfum<\/em>, perfume de ambiente, sabonete e hidratante. \u201cSempre tive curiosidade sobre perfumaria bot\u00e2nica e decidi me aprofundar no assunto fazendo diversos cursos. No projeto, criado com exclusividade para a Florense<\/strong>, utilizamos \u00f3leos essenciais naturais, raros e sofisticados, e outros elementos veganos\u201d, conta Gustavo.<\/p>\n

A composi\u00e7\u00e3o re\u00fane uma mistura de ra\u00edzes, lim\u00e3o, alecrim e musgo de carvalho. Neste primeiro momento, os produtos ser\u00e3o parte da experi\u00eancia dos showrooms<\/em> da Florense<\/strong> distribu\u00eddos pelo pa\u00eds. Ou seja, a ess\u00eancia Origo vai perfumar o ar das lojas. A inten\u00e7\u00e3o \u00e9 colocar a cole\u00e7\u00e3o \u00e0 venda para o p\u00fablico em 2023.<\/p>\n

\"Tableware
Servi\u00e7o de mesa feito por artes\u00e3os de norte a sul do pa\u00eds fazem parte das novidades da Florense<\/figcaption><\/figure>\n

Na linha para mesa, Gustavo e Iran trabalharam com cer\u00e2mica, vidro, madeira, pedras naturais e bronze e a produ\u00e7\u00e3o envolve artes\u00e3os de norte a sul do pa\u00eds. Um detalhe curioso: o mesmo design \u00e9 executado por manufaturas diferentes, o que garante que as pe\u00e7as tenham, ao mesmo tempo, unidade visual e caracter\u00edsticas singulares. Para exemplificar, a cer\u00e2mica \u00e9 confeccionada por mulheres quilombolas mineiras, um grupo de artes\u00e3os do Esp\u00edrito Santo e outro do interior de S\u00e3o Paulo. \u201cCom isso, fortalecemos a nossa cultura e damos identidade \u00e0 cole\u00e7\u00e3o\u201d, diz Gustavo.<\/p>\n

As pe\u00e7as apresentadas na DW!<\/strong> j\u00e1 est\u00e3o em uso na cozinha localizada na cobertura da flagship<\/em> da Florense<\/strong>, na Alameda Gabriel, que disp\u00f5e de um chef residente e recebe profissionais e parceiros praticamente todos os dias. Os utens\u00edlios comp\u00f5em um lan\u00e7amento maior, previsto para acontecer em fevereiro do pr\u00f3ximo ano.<\/p>\n

\"Flagship
Na flagship da Florense, o p\u00fablico pode experimentar as lou\u00e7as, aromas e ouvir as playlists exclusivas da marca<\/figcaption><\/figure>\n

Quanto \u00e0s playlists<\/em>, elas tamb\u00e9m passaram a fazer parte da atmosfera dos showrooms<\/em> desde o festival. Por meio desses lan\u00e7amentos, a Florense<\/strong> deseja proporcionar uma imers\u00e3o sensorial completa a quem visita os endere\u00e7os da marca e criar a oportunidade de levar um pouco dessa experi\u00eancia para casa.<\/p>\n

Para saber mais sobre a Florense<\/strong>, acesse florense.com.br<\/a>. Quer mais novidades sobre design e decora\u00e7\u00e3o? Assine a newsletter da DW!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hiperconectada e repleta de demandas, a vida contempor\u00e2nea demanda espa\u00e7os para momentos de quietude e desacelera\u00e7\u00e3o. As novidades apresentadas pela Florense (@florenseoficial), na DW!2022, prop\u00f5em justamente isso: uma viagem sensorial com o intuito de colocar a mente numa vibe mais serena e, assim, proporcionar bem-estar. Em parceria com a marca de mobili\u00e1rio, o arquiteto Gustavo […]<\/p>\n","protected":false},"author":1134,"featured_media":32657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[628],"yoast_head":"\nPerfume bot\u00e2nico e lou\u00e7as feitas \u00e0 m\u00e3o contemplam 5 sentidos na Florense - DW!<\/title>\n<meta name=\"description\" content=\"Na Florense, novidades criadas por Gustavo Neves e Iran J\u00fanior, estimulam os sentidos e valorizam o trabalho artesanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/perfume-botanico-e-loucas-feitas-a-mao-contemplam-5-sentidos-na-florense\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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