{"id":33344,"date":"2022-10-26T17:45:22","date_gmt":"2022-10-26T20:45:22","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=33344"},"modified":"2022-10-27T10:14:11","modified_gmt":"2022-10-27T13:14:11","slug":"nova-colecao-de-mobiliario-design-esvandinavo","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/nova-colecao-de-mobiliario-design-esvandinavo\/","title":{"rendered":"Nova cole\u00e7\u00e3o de mobili\u00e1rio comemora os 70 anos da BoConcept"},"content":{"rendered":"

As pe\u00e7as trazem a eleg\u00e2ncia atemporal e o car\u00e1ter acolhedor que consagraram o design escandinavo em todo o mundo<\/strong><\/em><\/p>\n

Leg\u00edtima representante da maestria escandinava, a BoConcept<\/strong> completa 70 anos em 2022 e apresenta uma cole\u00e7\u00e3o comemorativa, na qual ficam evidentes os tra\u00e7os simples, acolhedores e elegantes que consagraram o mobili\u00e1rio produzido na regi\u00e3o. Fundada em 1952 na pequena cidade de Herning, na Dinamarca, por Jens Aerthoj e Tage Molholm, dois ex\u00edmios marceneiros com talento criativo e vis\u00e3o empresarial, a grife se expandiu pelo globo (est\u00e1 em 67 pa\u00edses) e chegou a S\u00e3o Paulo em 2019, onde se instalou num showroom na alameda Gabriel.<\/p>\n

A nova cole\u00e7\u00e3o da BoConcept reverencia esse passado artesanal sem perder a perspectiva de futuro, que aponta para um mundo em constante transforma\u00e7\u00e3o, no qual os consumidores precisam remodelar suas casas com frequ\u00eancia. Formas simples e atemporais, tons neutros e m\u00f3veis com m\u00faltiplas fun\u00e7\u00f5es comp\u00f5em o lan\u00e7amento. Conhe\u00e7a as pe\u00e7as:<\/p>\n

Minimalismo aconchegante no living<\/h4>\n
\"\"
Sof\u00e1 e poltrona\u00a0Berne por Henrik Pedersen para Bo Concept<\/figcaption><\/figure>\n

Desenho livre de excessos, contornos arredondados e visual acolhedor caracterizam os m\u00f3veis para a sala de estar apresentados pela empresa. O sof\u00e1 e a poltrona Berne<\/strong><\/em>, assinados por Henrik Pedersen<\/strong>, ganham conforto gra\u00e7as ao encosto alto, ao assento profundo e \u00e0 espuma firme.<\/p>\n

\"\"
Poltrona lounge Princeton, criada por Morten Georgsen e mesas laterais Madrid<\/figcaption><\/figure>\n

P\u00e9s de metal delicados fazem com que os estofados pare\u00e7am flutuar, efeito que tamb\u00e9m aparece na poltrona lounge Princeton<\/strong><\/em>, criada por Morten Georgsen<\/strong>. Os tra\u00e7os seguem sinuosos nas mesas laterais Madrid<\/strong><\/em>, tamb\u00e9m projetadas por Georgsen, que exibem duas vers\u00f5es de base: tr\u00eas p\u00e9s met\u00e1licos ou um cone de madeira laqueada.<\/p>\n

Versatilidade na sala de jantar<\/h4>\n
\"\"
Sala de jantar com arm\u00e1rio Lund, mesa de jantar e cadeiras Hauge<\/figcaption><\/figure>\n

A espessura delicada da madeira e o tampo com cantos arredondados garantem leveza ao desenho da mesa de jantar Hauge<\/strong><\/em>, projetada por Henrik Pedersen<\/strong>. Na cadeira Hauge<\/strong><\/em>, o designer adota o mesmo formato de p\u00e9s de madeira j\u00e1 usado na mesa e completa a pe\u00e7a com uma concha estofada, que pode ter bra\u00e7os ou n\u00e3o.<\/p>\n

\"\"
Cadeira Hamilton e mesa de jantar Madrid, design de Morten Georgsen para Bo Concept<\/figcaption><\/figure>\n

Na mesa de jantar Madrid<\/strong><\/em>, Morten Georgsen deu prefer\u00eancia ao p\u00e9 central e ao tampo redondo, o que a torna f\u00e1cil de combinar com diversos tipos de cadeira. Por exemplo, o modelo Hamilton<\/strong><\/em>, tamb\u00e9m criado por Georgsen, igualmente vers\u00e1til, que pode vir nas vers\u00f5es com quatro p\u00e9s ou base girat\u00f3ria. Com portas de vidro, o arm\u00e1rio Lund<\/strong><\/em>, outro m\u00f3vel de Georgsen, \u00e9 uma op\u00e7\u00e3o para manter as lou\u00e7as e os livros \u00e0 vista no ambiente.<\/p>\n

Linhas puras no home office<\/h4>\n

Ao desenhar as mesas Kingston<\/strong><\/em> e Asti<\/strong><\/em>, Morten Georgsen considerou que o local reservado ao trabalho nas casas costuma ser um ambiente pequeno ou o cantinho de uma \u00e1rea multiuso. Por isso, a leveza visual \u00e9 a principal caracter\u00edstica de ambas.<\/p>\n

\"\"
Mesas Asti e Kingston<\/figcaption><\/figure>\n

Na Asti<\/strong><\/em>, feita de madeira e metal, embora o tampo tenha dimens\u00e3o suficiente para a execu\u00e7\u00e3o das atividades com conforto, as propor\u00e7\u00f5es da estrutura s\u00e3o t\u00e3o sutis que ela praticamente desaparece. A Kingston,<\/strong><\/em> por sua vez, traz uma gaveta met\u00e1lica embutida sem que isso represente um acr\u00e9scimo no volume do m\u00f3vel. Discreta e expressiva ao mesmo tempo, a pe\u00e7a tem tampo de madeira de formato org\u00e2nico e p\u00e9s levemente deslocados.<\/p>\n

Tecidos que abra\u00e7am<\/h4>\n
\"\"
Os tecidos Auckland Boucle e Wellington<\/figcaption><\/figure>\n

Seguindo a tend\u00eancia que pede materiais calorosos e cheios de textura para dar origem a uma decora\u00e7\u00e3o afetuosa, a BoConcept lan\u00e7a dois novos tecidos para revestimento de estofados. O Wellington<\/strong><\/em> \u00e9 um feltro composto de de l\u00e3 premium da Nova Zel\u00e2ndia com um toque macio e acetinado, encontrado em diversas cores. Para o Auckland Boucle<\/strong><\/em>, a cartela \u00e9 mais enxuta: esse boucl\u00ea com trama de fibras em la\u00e7o est\u00e1 dispon\u00edvel nas vers\u00f5es bege e branco.<\/p>\n

Quer mais? Acesse boconcept.com<\/a> e conhe\u00e7a a cole\u00e7\u00e3o completa. Quer receber not\u00edcias como esta em seu e-mail? Assine nossa newsletter.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As pe\u00e7as trazem a eleg\u00e2ncia atemporal e o car\u00e1ter acolhedor que consagraram o design escandinavo em todo o mundo Leg\u00edtima representante da maestria escandinava, a BoConcept completa 70 anos em 2022 e apresenta uma cole\u00e7\u00e3o comemorativa, na qual ficam evidentes os tra\u00e7os simples, acolhedores e elegantes que consagraram o mobili\u00e1rio produzido na regi\u00e3o. Fundada em […]<\/p>\n","protected":false},"author":2,"featured_media":33360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nNova cole\u00e7\u00e3o de mobili\u00e1rio comemora os 70 anos da BoConcept - DW!<\/title>\n<meta name=\"description\" content=\"Nova cole\u00e7\u00e3o de mobili\u00e1rio comemora os 70 anos da BoConcept. 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