{"id":40059,"date":"2023-03-10T18:01:17","date_gmt":"2023-03-10T21:01:17","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=40059"},"modified":"2023-03-15T17:48:18","modified_gmt":"2023-03-15T20:48:18","slug":"emporio-beraldin-busca-raizes-com-colecao-que-se-aproxima-do-artesanal-e-da-natureza","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/emporio-beraldin-busca-raizes-com-colecao-que-se-aproxima-do-artesanal-e-da-natureza\/","title":{"rendered":"Emporio Beraldin busca Ra\u00edzes com cole\u00e7\u00e3o que se aproxima do artesanal e da natureza"},"content":{"rendered":"

No caminho que come\u00e7ou a ser tra\u00e7ado em 2021, com a cole\u00e7\u00e3o Biomas, a Emporio Beraldin<\/strong> (@emporioberaldin), lan\u00e7a na 12\u00aa DW! Semana de Design de S\u00e3o Paulo<\/strong> a cole\u00e7\u00e3o Ra\u00edzes<\/strong>. Se a primeira desbravou a fauna e a flora do Brasil, bem como a pluralidade cultural resultante das tradi\u00e7\u00f5es regionais, Ra\u00edzes<\/strong> foca numa busca pelos costumes e artesanias do povo, que nos alimentam e d\u00e3o base.<\/p>\n

Inspirada nos biomas amaz\u00f4nico, da Mata Atl\u00e2ntica e dos pampas, a cole\u00e7\u00e3o prioriza \u2013 como \u00e9 de costume para a Beraldin<\/strong> \u2013 mat\u00e9rias-primas naturais, org\u00e2nicas, sustent\u00e1veis e que geram conforto. Tramas bem grossas, boucl\u00e9s, linhos lavados, algod\u00f5es amaciados fazem as almofadas e tecidos decorativos, por exemplo. Um dos destaques \u00e9 o jacquard Liquens<\/strong>, que incorpora as caracter\u00edsticas da natureza na decora\u00e7\u00e3o, ao imitar os padr\u00f5es dos organismos.<\/p>\n

\"Bolotas
Bolotas de l\u00e3 virgem feltrada (\u00e0 esq.), que d\u00e3o corpo aos tapetes da cole\u00e7\u00e3o, e tecido jacquard Liquens | Fotos: Divulga\u00e7\u00e3o\/ Montagem<\/figcaption><\/figure>\n

Al\u00e9m dos tecidos, os pap\u00e9is de parede e os pain\u00e9is da cole\u00e7\u00e3o traduzem o princ\u00edpio por tr\u00e1s da biofilia: nos conectar com a natureza, promovendo bem-estar e conforto emocional. Para desenvolver os padr\u00f5es de ambos, o trabalho come\u00e7ou com pinturas aquareladas pelo artista e diretor de arte Ucho Carvalho.<\/p>\n

Nas almofadas, h\u00e1 bordados ricos em detalhes e cores registram silhuetas da Mata Atl\u00e2ntica, camadas rochosas dos c\u00e2nions e plantas dos pampas e folhagens da Floresta Amaz\u00f4nica. Tamb\u00e9m, vers\u00f5es com formatos org\u00e2nicos que acompanham os tapetes feitos \u00e0 m\u00e3o por uma comunidade de artes\u00e3s do Rio Grande do Sul, com l\u00e3 virgem feltrada. O resultado s\u00e3o pe\u00e7as que remetem aos seixos rolados dos leitos de rios e riachos.<\/p>\n

\"Almofada
Almofada com bordado inspirado nas folhagens amaz\u00f4nicas e papel de parede com palmeiras, da cole\u00e7\u00e3o Ra\u00edzes | Fotos: Divulga\u00e7\u00e3o\/ Montagem<\/figcaption><\/figure>\n

Para ver<\/h4>\n

A cole\u00e7\u00e3o Ra\u00edzes<\/strong> pode ser apreciada durante a DW! 2023<\/strong>, at\u00e9 19 de mar\u00e7o, na loja da Emporio Beraldin<\/strong>, na Gabriel. A ambienta\u00e7\u00e3o especial \u00e9 dada pela instala\u00e7\u00e3o assinada pela arquiteta Val\u00e9ria Beraldin, representando os tr\u00eas biomas que d\u00e3o vida \u00e0s novas pe\u00e7as.<\/p>\n

Igualmente imperd\u00edvel ser\u00e1 a exposi\u00e7\u00e3o da cadeira Enxada<\/strong>, uma collab da marca com o designer Pedro Luna, que levar\u00e1 a pe\u00e7a ao Sal\u00e3o do M\u00f3vel de Mil\u00e3o 2023. O m\u00f3vel ganha revestimento em pele de pirarucu e seu m\u00e9todo de montagem deriva do aplicado a uma enxada, utilizando cabos da pr\u00f3pria ferramenta.<\/p>\n

 <\/p>\n

\"Cadeira
Cadeira Enxada, criada por Pedro Luna, ganhou revestimento de pele de pirarucu | Fotos: Divulga\u00e7\u00e3o\/ Montagem<\/figcaption><\/figure>\n

Expans\u00e3o da marca<\/h4>\n

Agora, falando de neg\u00f3cios, a Emporio Beraldin<\/strong> amplia de forma estrat\u00e9gica sua presen\u00e7a com a rede de franqueados, que inclui desde corners de 36 m2 at\u00e9 lojas completas, a partir de 100 m2. Em qualquer das op\u00e7\u00f5es, \u00e9 poss\u00edvel exibir e demonstrar os tecidos, tapetes, m\u00f3veis, estofados, revestimentos, pap\u00e9is de parede e acess\u00f3rios, para decora\u00e7\u00e3o residencial e corporativa.<\/p>\n

Todo o suporte \u00e9 disponibilizado aos franqueados, para garantir a experi\u00eancia da marca e aproveitar sua expertise de mais de 40 anos. Para todos os detalhes e contatos, clique aqui<\/a>.<\/p>\n

Para saber mais sobre as atividades do festival, n\u00e3o deixe de aproveitar a se\u00e7\u00e3o Acontece<\/strong>, aqui no site<\/a> e as redes sociais da DW!<\/strong>, como o Instagram<\/a>. Not\u00edcias frescas direto no seu email, chegam sem custo e em primeira m\u00e3o, atrav\u00e9s de nossa newsletter: assine!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

No caminho que come\u00e7ou a ser tra\u00e7ado em 2021, com a cole\u00e7\u00e3o Biomas, a Emporio Beraldin (@emporioberaldin), lan\u00e7a na 12\u00aa DW! Semana de Design de S\u00e3o Paulo a cole\u00e7\u00e3o Ra\u00edzes. Se a primeira desbravou a fauna e a flora do Brasil, bem como a pluralidade cultural resultante das tradi\u00e7\u00f5es regionais, Ra\u00edzes foca numa busca pelos […]<\/p>\n","protected":false},"author":2,"featured_media":40087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5,4],"tags":[655],"yoast_head":"\nEmporio Beraldin busca Ra\u00edzes com cole\u00e7\u00e3o que se aproxima do artesanal e da natureza - DW!<\/title>\n<meta name=\"description\" content=\"Nova cole\u00e7\u00e3o Ra\u00edzes, da Emporio Beraldin, se baseia nas artesanias e culturas dos povos e na natureza brasileira.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/emporio-beraldin-busca-raizes-com-colecao-que-se-aproxima-do-artesanal-e-da-natureza\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emporio Beraldin busca Ra\u00edzes com cole\u00e7\u00e3o que se aproxima do artesanal e da natureza - 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