{"id":41113,"date":"2023-03-19T20:14:44","date_gmt":"2023-03-19T23:14:44","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=41113"},"modified":"2023-03-19T20:19:46","modified_gmt":"2023-03-19T23:19:46","slug":"externa-estreia-na-dw-com-mobiliario-outdoor-minimalista","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/externa-estreia-na-dw-com-mobiliario-outdoor-minimalista\/","title":{"rendered":"Externa estreia na DW! com mobili\u00e1rio outdoor minimalista"},"content":{"rendered":"<p>Nasce uma nova empresa brasileira de mobili\u00e1rio outdoor: inaugurada durante a <strong>DW!<\/strong>, a <strong>Externa<\/strong> (@externa_brasil), integrante do grupo <strong>Green House<\/strong>, chega com a proposta de fazer produtos autorais inspirados no tra\u00e7o do nosso modernismo. E o local escolhido para instalar a primeira loja-conceito da marca est\u00e1 totalmente afinado com esse princ\u00edpio \u2014 um edif\u00edcio de concreto com 1,3 mil metros quadrados, no cora\u00e7\u00e3o dos Jardins, projetado pelo escrit\u00f3rio de arquitetura Triptyque no in\u00edcio dos anos 2000.<\/p>\n<p>Restaurado para receber a <strong>Externa<\/strong>, ap\u00f3s um per\u00edodo fechado, o local tem ar de galeria de arte e exibe fachada coberta por brises de madeira e, ao fundo, um exuberante jardim tropical, elementos que comp\u00f5em a moldura perfeita para os m\u00f3veis da grife.<\/p>\n<figure id=\"attachment_41114\" aria-describedby=\"caption-attachment-41114\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-41114\" src=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-1-1.png\" alt=\"O jardim da Externa \u00e9 um o\u00e1sis inspirado na Mata Atl\u00e2ntica, perfeito para ambientar sua cole\u00e7\u00e3o de mobili\u00e1rio outdoor | Foto: Divulga\u00e7\u00e3o\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-1-1.png 1080w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-1-1-197x246.png 197w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-1-1-819x1024.png 819w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-1-1-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-41114\" class=\"wp-caption-text\">O jardim da Externa \u00e9 um o\u00e1sis inspirado na Mata Atl\u00e2ntica, perfeito para ambientar sua cole\u00e7\u00e3o de mobili\u00e1rio outdoor | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>Formas minimalistas e materiais sofisticados definem o mobili\u00e1rio da <strong>Externa<\/strong>. A empresa busca combinar o design com DNA brasileiro \u00e0 maestria italiana na execu\u00e7\u00e3o das pe\u00e7as. Para desenvolver as primeiras linhas, o diretor criativo, Beto Consorte, reuniu um grupo de designers conhecidos por ter o modernismo como uma forte refer\u00eancia. Roberta Banqueri, Giorgio Bonaguro, Ronald Sasson e os su\u00ed\u00e7os do Atelier O\u00ef assinam os m\u00f3veis que ambientam o espa\u00e7o interno e o jardim do showroom para a estreia. \u201cNossa inspira\u00e7\u00e3o veio dos tempos de criatividade e qualidade dos anos 1950 e 60, ritmados pela bossa nova de Jo\u00e3o Gilberto, a constru\u00e7\u00e3o de Bras\u00edlia e o auge de grandes nomes da arquitetura e do design, como Oscar Niemeyer, Zanine Caldas e Sergio Rodrigues\u201d, afirma Beto.<\/p>\n<figure id=\"attachment_41115\" aria-describedby=\"caption-attachment-41115\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-41115\" src=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-2.png\" alt=\"Em mar\u00e7o de 2023, a loja segue recebendo os visitantes no formato soft opening | Foto: Divulga\u00e7\u00e3o\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-2.png 1080w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-2-197x246.png 197w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-2-819x1024.png 819w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2023\/03\/Prancheta-2-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-41115\" class=\"wp-caption-text\">Em mar\u00e7o de 2023, a loja segue recebendo os visitantes no formato soft opening | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>At\u00e9 o fim de mar\u00e7o, a <strong>Externa<\/strong> mostra seus sof\u00e1s, poltronas, cadeiras, mesas, espregui\u00e7adeiras e ombrelones em ritmo de soft opening e atende arquitetos e designers de interiores com hora marcada. Depois, abre as portas para o p\u00fablico.<\/p>\n<p>Embora sejam lan\u00e7amentos, cada pe\u00e7a traz em si a expertise de 21 anos do grupo Green House. A empresa concentra todo o processo de produ\u00e7\u00e3o dos m\u00f3veis, desde a cria\u00e7\u00e3o at\u00e9 a finaliza\u00e7\u00e3o, em seu parque industrial de 35 mil metros quadrados, localizado em Indaiatuba, no interior de S\u00e3o Paulo. Desse modo, otimiza as etapas e garante qualidade e agilidade de entrega.<\/p>\n<p>Para saber mais novidades, siga a gente no Instagram (@designweekend) e cadastre-se para receber nossa <a href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/#news-rodape\" target=\"_blank\" rel=\"noopener\">newsletter<\/a> no seu email.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nasce uma nova empresa brasileira de mobili\u00e1rio outdoor: inaugurada durante a DW!, a Externa (@externa_brasil), integrante do grupo Green House, chega com a proposta de fazer produtos autorais inspirados no tra\u00e7o do nosso modernismo. E o local escolhido para instalar a primeira loja-conceito da marca est\u00e1 totalmente afinado com esse princ\u00edpio \u2014 um edif\u00edcio de [&hellip;]<\/p>\n","protected":false},"author":1134,"featured_media":41114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[671],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Externa estreia na DW! com mobili\u00e1rio outdoor minimalista - DW!<\/title>\n<meta name=\"description\" content=\"As pe\u00e7as da marca do grupo Green House se inspiram no modernismo brasileiro. 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