{"id":41144,"date":"2023-03-21T18:54:20","date_gmt":"2023-03-21T21:54:20","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=41144"},"modified":"2023-03-21T18:54:20","modified_gmt":"2023-03-21T21:54:20","slug":"alex-rocca-assina-colecao-da-itens-que-leva-textura-e-cor-a-luminarias","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/alex-rocca-assina-colecao-da-itens-que-leva-textura-e-cor-a-luminarias\/","title":{"rendered":"Alex Rocca assina cole\u00e7\u00e3o da Itens que leva textura e cor a lumin\u00e1rias"},"content":{"rendered":"

A Itens<\/strong> (@_itens), durante a DW! 2023<\/strong>, apresentou sua mais nova cole\u00e7\u00e3o. Intitulada Texturas<\/strong>, ela revela novidades sem abrir m\u00e3o da premissa da marca: promover o design criado e produzido no Brasil.<\/p>\n

Texturas<\/strong> \u00e9 resultado da parceria entre a Itens<\/strong> e o designer e artista visual Alex Rocca<\/strong> (@__alexrocca). A cole\u00e7\u00e3o celebra a arte t\u00eaxtil e prov\u00ea um desafio para Alex, que tem pela primeira vez seu trabalho usado como objeto funcional.<\/p>\n

As tramas v\u00eam ricamente trabalhadas com l\u00e3, sisal e outros fios, em uma produ\u00e7\u00e3o sensorial e visualmente exuberante. C\u00fapulas para abajures, arandelas e pendentes em diversos tamanhos e modelos ganham misturas de cores, materialidades e t\u00e9cnicas t\u00eaxteis.<\/p>\n

\"Arandelas
Arandelas Textura 1 e 2, assinada por Alex Rocca, para a Itens – com base torneada e c\u00fapula t\u00eaxtil | Fotos: Divulga\u00e7\u00e3o\/ Montagem<\/figcaption><\/figure>\n

S\u00e3o pe\u00e7as que mesclam ousadia, ineditismo e of\u00edcios em um mesmo suporte. Enquanto um artista t\u00eaxtil alinhava tudo sobre as c\u00fapulas, o mestre marceneiro trabalha a madeira maci\u00e7a manualmente at\u00e9 que as bases ganhem formas torneadas.<\/p>\n

\u201cSensibilidade, aconchego, robustez. Essa quest\u00e3o do manual e do toque que pertencem ao meu trabalho tornam as pe\u00e7as muito especiais e exclusivas. Objetos de arte sem pompa – pelo processo e n\u00e3o como algo herm\u00e9tico, pensando na arte n\u00e3o t\u00e3o inacess\u00edvel, fora da parede e tendo um papel definido na casa das pessoas. Pensar essa cole\u00e7\u00e3o para a Itens foi muito interessante. Acredito em parcerias, conex\u00f5es, encontros. Fazer junto \u00e9 muito mais legal que fazer sozinho, ainda mais para uma marca na qual eu acredito, que trabalha com pessoas que admiro\u201d,<\/em> conta o artista Alex Rocca.<\/p>\n

\"Cole\u00e7\u00e3o
Cole\u00e7\u00e3o Textura desenvolvida por Alex Rocca, para Itens, exposta no showroom da marca | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Um pouco da Itens<\/h4>\n

Fundada em 2016, a Itens<\/strong> \u00e9 a primeira marca de ilumina\u00e7\u00e3o exclusivamente autoral, focada em lumin\u00e1rias desenhadas e produzidas no Brasil. Ou seja, s\u00e3o sete anos de uma trajet\u00f3ria que deseja agregar e trabalhar com o maior n\u00famero poss\u00edvel de artes\u00e3os, comunidades e pequenas f\u00e1bricas, para incentivar e valorizar essa produ\u00e7\u00e3o independente.<\/p>\n

Se voc\u00ea n\u00e3o conheceu a Itens<\/strong> durante a DW!<\/strong>, n\u00e3o deixe de ir. O showroom fica na Alameda Gabriel Monteiro da Silva, 1.111, e est\u00e1 aberto de segunda a sexta, das 10h \u00e0s 19h. Aos s\u00e1bados, a loja pode ser visitada das 10h \u00e0s 14h.<\/p>\n

Para conhecer mais sobre a marca, acesse o site.<\/a> E para ter not\u00edcias sobre design em primeira m\u00e3o, assine nossa newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Itens (@_itens), durante a DW! 2023, apresentou sua mais nova cole\u00e7\u00e3o. Intitulada Texturas, ela revela novidades sem abrir m\u00e3o da premissa da marca: promover o design criado e produzido no Brasil. Texturas \u00e9 resultado da parceria entre a Itens e o designer e artista visual Alex Rocca (@__alexrocca). A cole\u00e7\u00e3o celebra a arte t\u00eaxtil […]<\/p>\n","protected":false},"author":1783,"featured_media":41147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[655],"yoast_head":"\nAlex Rocca assina cole\u00e7\u00e3o da Itens que leva textura e cor a lumin\u00e1rias - DW!<\/title>\n<meta name=\"description\" content=\"Alex Rocca leva texturas, cores e t\u00e9cnicas t\u00eaxteis para as lumin\u00e1rias da Itens. 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