{"id":41163,"date":"2023-03-22T10:31:19","date_gmt":"2023-03-22T13:31:19","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=41163"},"modified":"2023-03-22T10:33:37","modified_gmt":"2023-03-22T13:33:37","slug":"alex-atala-e-patricia-pomerantzeff-criam-bancadas-de-cozinha-para-a-portobello","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/alex-atala-e-patricia-pomerantzeff-criam-bancadas-de-cozinha-para-a-portobello\/","title":{"rendered":"Alex Atala e Patricia Pomerantzeff criam bancadas de cozinha para a Portobello"},"content":{"rendered":"

Um chef de cozinha e uma arquiteta tarimbada: a Portobello<\/strong> se uniu a quem entende do assunto na hora de desenvolver bancadas de cozinha. Os lan\u00e7amentos assinados por Alex Atala<\/strong> e Patricia Pomerantzeff<\/strong>, da Doma Arquitetura, s\u00e3o pe\u00e7as de mobili\u00e1rio feitas com os porcelanatos da empresa e chegam para incrementar o portf\u00f3lio autoral da Officina Portobello<\/strong>.<\/p>\n

Com o convite para que Atala criasse um novo produto, a Portobello<\/strong> revela sua busca por olhares plurais, fora do circuito tradicional de arquitetura e design, como forma de ampliar horizontes e explorar novas possibilidades. A bancada A2to, projetada pelo chef, se inspira no ato ancestral de cozinhar e conviver no mesmo espa\u00e7o. Refer\u00eancias de brasilidade, formas esculturais e caracter\u00edsticas inovadoras se combinam na pe\u00e7a, moldada com as Lastras da Portobello<\/strong>. A superf\u00edcie surge tatuada com s\u00edmbolos da floresta e traz a tecnologia de indu\u00e7\u00e3o invis\u00edvel, al\u00e9m de acess\u00f3rios essenciais de gastronomia. A ideia \u00e9 que o volume minimalista assuma papel central na casa e acolha outras atividades do cotidiano.<\/p>\n

\"A
A bancada A2to, projetada pelo chef Alex Atala, se inspira no ato ancestral de cozinhar e conviver no mesmo espa\u00e7o. | Imagem: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Materializar os desejos de quem ama cozinhar e traduzi-los num ambiente pr\u00e1tico, bonito e personalizado \u00e9 uma especialidade da arquiteta Patricia Pomerantzeff. Sua parceira com a Officina<\/strong> Portobello<\/strong> resultou numa biblioteca de m\u00f3dulos compon\u00edveis chamada Domateca<\/strong>. A solu\u00e7\u00e3o permite adotar as op\u00e7\u00f5es preferidas de cada morador com rela\u00e7\u00e3o a equipamentos, cubas, bordas e outras vari\u00e1veis. Por meio da sistematiza\u00e7\u00e3o do design da cozinha, a Domateca democratiza o caminho at\u00e9 o projeto da cozinha ideal de cada um.<\/p>\n

\"A
A parceria da arquiteta Patricia Pomerantzeff com a Officina Portobello resultou numa biblioteca de m\u00f3dulos compon\u00edveis chamada Domateca. | Imagem: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

As duas bancadas desembarcam ao longo do ano na rede de 150 endere\u00e7os da Portobello Shop<\/strong> distribu\u00eddos por todo o Brasil. Dentro da cole\u00e7\u00e3o Authentic, as linhas cocriadas da Portobello<\/strong>, que acabam de ser lan\u00e7adas, incluem ainda o revestimento para fachada mat\u00e9ria_prima<\/strong>, assinado pelo artista, designer e ativista Oskar Metsavaht<\/strong>, e a linha Solar<\/strong>, dos designers Marcelo Rosenbaum<\/strong> e Rodrigo Ambrosio<\/strong>. Dessa vez, os dois utilizam res\u00edduos das conchas do molusco sururu (que j\u00e1 deram origem a um cobog\u00f3) num revestimento de linguagem brutalista.<\/p>\n

Quer receber mais not\u00edcias como essa no seu email? Assine nossa newsletter<\/a> e acompanhe nosso Instagram (@designweekendsp).<\/p>\n","protected":false},"excerpt":{"rendered":"

Um chef de cozinha e uma arquiteta tarimbada: a Portobello se uniu a quem entende do assunto na hora de desenvolver bancadas de cozinha. Os lan\u00e7amentos assinados por Alex Atala e Patricia Pomerantzeff, da Doma Arquitetura, s\u00e3o pe\u00e7as de mobili\u00e1rio feitas com os porcelanatos da empresa e chegam para incrementar o portf\u00f3lio autoral da Officina […]<\/p>\n","protected":false},"author":1134,"featured_media":41166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,4],"tags":[672],"yoast_head":"\nAlex Atala e Patricia Pomerantzeff criam bancadas de cozinha para a Portobello - DW!<\/title>\n<meta name=\"description\" content=\"Os produtos fazem parte das linhas cocriadas com a Officina Portobello e comp\u00f5em a cole\u00e7\u00e3o Authentic, grande lan\u00e7amento para 2023 da marca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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