{"id":41167,"date":"2023-03-24T10:48:31","date_gmt":"2023-03-24T13:48:31","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=41167"},"modified":"2023-03-22T11:19:05","modified_gmt":"2023-03-22T14:19:05","slug":"oskar-metsavaht-marcelo-rosenbaum-e-rodrigo-ambrosio-assinam-revestimentos-para-a-portobello","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/oskar-metsavaht-marcelo-rosenbaum-e-rodrigo-ambrosio-assinam-revestimentos-para-a-portobello\/","title":{"rendered":"Oskar Metsavaht, Marcelo Rosenbaum e Rodrigo Ambrosio assinam revestimentos para a Portobello"},"content":{"rendered":"

A Portobello<\/strong> acaba de apresentar ao mercado seu grande lan\u00e7amento para 2023: a cole\u00e7\u00e3o Authentic<\/strong>, na qual se destacam as linhas cocriadas com nomes importantes das \u00e1reas de arquitetura, design, artes e gastronomia. Por meio dessas parcerias, a empresa busca estimular a inova\u00e7\u00e3o e traduzir em seus produtos a vis\u00e3o de mundo e a sensibilidade de autores com olhares m\u00faltiplos.<\/p>\n

\"Metsavaht
Metsavaht revela inspira\u00e7\u00e3o na conex\u00e3o com o solo e os tons que a natureza espontaneamente adiciona na terra. | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Conhecido por uma trajet\u00f3ria de sucesso na moda e a\u00e7\u00f5es pioneiras de responsabilidade socioambiental, o artista, designer e ativista Oskar Metsavaht<\/strong> assina a linha mat\u00e9ria_prima<\/strong>, composta de placas 100% porcelanato. Pensadas para aplica\u00e7\u00e3o em fachadas, as pe\u00e7as tamb\u00e9m podem ser usadas em paredes e pisos internos. Est\u00e3o dispon\u00edveis em dois formatos \u2014 20 x 120 cm e no inovador 30 x 120 cm \u2014 e em sete cores: neutro, ocre claro, ocre escuro, terracota, verde, azul e marrom. O tema da autenticidade, que orientou o desenvolvimento da nova cole\u00e7\u00e3o da Portobello<\/strong>, transparece na raiz da inspira\u00e7\u00e3o de Metsavaht: sua conex\u00e3o com o solo e os tons que a natureza espontaneamente adiciona na terra.<\/p>\n

Na linha Solar<\/strong>, criada por Marcelo Rosenbaum<\/strong> e Rodrigo Ambrosio<\/strong>, surgem refer\u00eancias \u00e0 linguagem da arquitetura brutalista e \u00e0 obra de Lina Bo Bardi. O revestimento transmite robustez, al\u00e9m de exibir cores vibrantes e pontos de brilho, vindos do ingrediente principal da composi\u00e7\u00e3o das placas: a concha de sururu.<\/p>\n

\"Marcelo
Marcelo Rosenbaum e Rodrigo Ambrosio fazem refer\u00eancias \u00e0 linguagem da arquitetura brutalista e \u00e0 obra de Lina Bo Bardi na nova cole\u00e7\u00e3o Solar para a Portobello. | Foto: Divulga\u00e7\u00e3o\/ Montagem<\/figcaption><\/figure>\n

Esse \u00e9 o segundo produto nascido da parceria entre a Portobello<\/strong>, o Instituto Brasileiro de Sustentabilidade (IABS) e o projeto A Gente Transforma, liderado por Rosenbaum, e da atua\u00e7\u00e3o junto \u00e0 comunidade da Lagoa de Munda\u00fa, em Alagoas, que recolhe e processa as cascas do molusco. O primeiro foi o Cobog\u00f3 Munda\u00fa, tamb\u00e9m assinado por Rosenbaum e Ambrosio, defensores do design atrelado \u00e0 economia circular e ao compromisso socioambiental. Com o lan\u00e7amento da linha Solar, a Portobello<\/strong> amplia a remo\u00e7\u00e3o dos res\u00edduos de sururu do meio ambiente e proporciona mais um caminho para absorver e valorizar o trabalho da comunidade de Munda\u00fa.<\/p>\n

\"Na
Na linha Solar, criada por Marcelo Rosenbaum e Rodrigo Ambrosio, as cores vibrantes e pontos de brilho v\u00eam do ingrediente principal da composi\u00e7\u00e3o das placas: a concha de sururu. | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Os revestimentos assinados da cole\u00e7\u00e3o Authentic chegam \u00e0 rede de 150 lojas Portobello Shop<\/strong> ao longo do ano. As linhas cocriadas incluem ainda bancadas de cozinha projetadas pelo chef Alex Atala<\/strong> e pela arquiteta Patricia Pomerantzeff<\/strong>, da Doma Arquitetura.<\/p>\n

Para receber mais not\u00edcias como essa no seu email, assine nossa newsletter<\/a>. E n\u00e3o deixe de acompanhar a DW! no Instagram (@designweekendsp).<\/p>\n","protected":false},"excerpt":{"rendered":"

A Portobello acaba de apresentar ao mercado seu grande lan\u00e7amento para 2023: a cole\u00e7\u00e3o Authentic, na qual se destacam as linhas cocriadas com nomes importantes das \u00e1reas de arquitetura, design, artes e gastronomia. Por meio dessas parcerias, a empresa busca estimular a inova\u00e7\u00e3o e traduzir em seus produtos a vis\u00e3o de mundo e a sensibilidade […]<\/p>\n","protected":false},"author":1134,"featured_media":41171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,4],"tags":[673,674],"yoast_head":"\nOskar Metsavaht, Marcelo Rosenbaum e Rodrigo Ambrosio assinam revestimentos para a Portobello - DW!<\/title>\n<meta name=\"description\" content=\"Rec\u00e9m-lan\u00e7adas, as linhas mat\u00e9ria_prima e Solar trazem inova\u00e7\u00f5es no formato e na composi\u00e7\u00e3o das pe\u00e7as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/oskar-metsavaht-marcelo-rosenbaum-e-rodrigo-ambrosio-assinam-revestimentos-para-a-portobello\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oskar Metsavaht, Marcelo Rosenbaum e Rodrigo Ambrosio assinam revestimentos para a Portobello\" \/>\n<meta property=\"og:description\" content=\"Rec\u00e9m-lan\u00e7adas, as linhas mat\u00e9ria_prima e Solar trazem inova\u00e7\u00f5es no formato e na composi\u00e7\u00e3o das pe\u00e7as. 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