{"id":41360,"date":"2023-04-05T11:00:55","date_gmt":"2023-04-05T14:00:55","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=41360"},"modified":"2023-04-04T14:29:25","modified_gmt":"2023-04-04T17:29:25","slug":"sierra-lanca-poltrona-awake-de-forma-simultanea-em-quatro-paises","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sierra-lanca-poltrona-awake-de-forma-simultanea-em-quatro-paises\/","title":{"rendered":"Sierra lan\u00e7a poltrona Awake de forma simult\u00e2nea em quatro pa\u00edses"},"content":{"rendered":"

A humanidade vive um momento de despertar: a mudan\u00e7a \u00e9 constante, as certezas s\u00e3o questionadas o tempo todo. Flexibilidade e capacidade de adapta\u00e7\u00e3o ganham import\u00e2ncia como ferramentas essenciais para abrir perspectivas e buscar a evolu\u00e7\u00e3o. Dentro desse contexto, a Sierra M\u00f3veis<\/strong> (@sierra_oficial) lan\u00e7a a poltrona Awake<\/strong> (\u201cdespertar\u201d<\/em>, em ingl\u00eas) como s\u00edmbolo de transforma\u00e7\u00e3o: novos olhares, novas descobertas, novos pensamentos e novas a\u00e7\u00f5es.<\/p>\n

Lan\u00e7ada na Sierra Gabriel<\/strong> (@sierragabrielsp), em S\u00e3o Paulo, durante a DW!<\/strong> e, simultaneamente, em outras cidades brasileiras, assim como na Col\u00f4mbia, na Bol\u00edvia e no Paraguai, a Awake<\/strong> tem uma estrutura s\u00f3lida, feita de metal, com 400 pontos de solda perfeitamente ocultos. O trabalho artesanal preciso confere autenticidade \u00e0 pe\u00e7a, que pode ser produzida em quatro tons: cinza, champanhe, preto e dourado. Esse corpo resistente representa a for\u00e7a necess\u00e1ria para encarar per\u00edodos turbulentos e ganha a companhia de linhas curvas, que traduzem maleabilidade, muta\u00e7\u00e3o e renascimento. No equil\u00edbrio entre solidez e suavidade, a poltrona proporciona conforto e acolhimento.<\/p>\n

\"Frente
Frente e verso da poltrona Awake, para deixar mais pr\u00f3ximo cada detalhe do m\u00f3vel Sierra | Fotos: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Acompanhada de uma banqueta de apoio, a Awake<\/strong> foi desenvolvida por Andr\u00e9 Tissot a apresentada ao p\u00fablico em cen\u00e1rios coerentes com os princ\u00edpios envolvidos na cria\u00e7\u00e3o da pe\u00e7a. O m\u00f3vel foi fotografado na Salar do Uyuni, maior deserto de sal do planeta, localizado na Bol\u00edvia \u2014 uma paisagem que sintetiza o poder transformador da natureza. Na Sierra Gabriel<\/strong>, ao longo da DW!<\/strong>, a poltrona comp\u00f4s uma cenografia assinada por Jean Labanca. A ambienta\u00e7\u00e3o, na qual o teto parecia desabar, se baseava na premissa de que \u00e9 imposs\u00edvel despertar sem causar algumas rupturas. Mesmo assim, o processo vale a pena.<\/p>\n

Para outras novidades da Sierra, acesse o site da marca<\/a>. Quer receber not\u00edcias e novidades sobre design em primeira m\u00e3o? Assine nossa newsletter<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

A humanidade vive um momento de despertar: a mudan\u00e7a \u00e9 constante, as certezas s\u00e3o questionadas o tempo todo. Flexibilidade e capacidade de adapta\u00e7\u00e3o ganham import\u00e2ncia como ferramentas essenciais para abrir perspectivas e buscar a evolu\u00e7\u00e3o. Dentro desse contexto, a Sierra M\u00f3veis (@sierra_oficial) lan\u00e7a a poltrona Awake (\u201cdespertar\u201d, em ingl\u00eas) como s\u00edmbolo de transforma\u00e7\u00e3o: novos olhares, […]<\/p>\n","protected":false},"author":1134,"featured_media":41364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[655],"yoast_head":"\nSierra lan\u00e7a poltrona Awake de forma simult\u00e2nea em quatro pa\u00edses - DW!<\/title>\n<meta name=\"description\" content=\"M\u00f3vel artesanal, apresentado no Brasil, na Col\u00f4mbia, na Bol\u00edvia e no Paraguai traz a ideia de equil\u00edbrio entre solidez e suavidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sierra-lanca-poltrona-awake-de-forma-simultanea-em-quatro-paises\/\" 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