{"id":41386,"date":"2023-04-05T15:00:36","date_gmt":"2023-04-05T18:00:36","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=41386"},"modified":"2023-04-04T18:57:39","modified_gmt":"2023-04-04T21:57:39","slug":"cadeira-tereza-e-lancada-pela-spotcasa-e-resgata-trama-tradicional-em-couro","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/cadeira-tereza-e-lancada-pela-spotcasa-e-resgata-trama-tradicional-em-couro\/","title":{"rendered":"Cadeira Tereza \u00e9 lan\u00e7ada pela SpotCasa e resgata trama tradicional em couro"},"content":{"rendered":"

Valorizar o design assinado, principalmente o brasileiro, \u00e9 um dos princ\u00edpios que move a SpotCasa<\/strong> (@spotcasa). Na \u00faltima DW!<\/strong>, a marca colocou em evid\u00eancia um dos novos talentos nacionais com o lan\u00e7amento da cadeira Tereza<\/strong>, projetada por Danilo Vale. Formado em desenho industrial em Bras\u00edlia, onde mant\u00e9m seu est\u00fadio, Danilo se inspira nas constru\u00e7\u00f5es modernistas inseridas no dia a dia da capital federal, mas tamb\u00e9m estuda e absorve outras refer\u00eancias culturais para desenvolver seu trabalho.<\/p>\n

Na cadeira Tereza<\/strong>, o revestimento do encosto recupera um jeito de tran\u00e7ar o couro que \u00e9 tradicional na cultura nordestina \u2014 essa trama artesanal ganha uma leitura contempor\u00e2nea ao ser aplicada numa estrutura de a\u00e7o inox. O m\u00f3vel est\u00e1 entre os selecionados para compor a exposi\u00e7\u00e3o Temporal<\/strong>, com curadoria de Bruno Sim\u00f5es e apoio da Apex, que ser\u00e1 apresentada durante a Semana de Design de Mil\u00e3o<\/strong>, entre 17 e 26 de abril, dentro da programa\u00e7\u00e3o do Fuorisalone<\/strong>.<\/p>\n

\"Cadeira
Cadeira Tereza, assinada por Danilo Vale, que vai ficar exposta no Fuorisalone, em Mil\u00e3o | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

A cadeira rec\u00e9m-lan\u00e7ada \u00e9 a irm\u00e3 mais nova do balan\u00e7o Tereza, que exibe o mesmo tran\u00e7ado de couro e faz sucesso na ambienta\u00e7\u00e3o do terra\u00e7o da SpotCasa<\/strong>, junto ao jardim de vasos e \u00e0 \u00e1rea gourmet. A\u00ed est\u00e1 outra premissa seguida pela marca: apresentar os produtos em espa\u00e7os decorados, reproduzindo o aconchego de uma casa. O showroom, que recebe com hora marcada, oferece um card\u00e1pio bastante diversificado, com mobili\u00e1rio, objetos, ilumina\u00e7\u00e3o decorativa, eletros gourmet, utens\u00edlios de cozinha, banheiras, lou\u00e7as, metais e revestimentos especiais. Al\u00e9m disso, conta com parceiros nas \u00e1reas de automa\u00e7\u00e3o residencial, cortinas e persianas e projetos de ilumina\u00e7\u00e3o.<\/p>\n

Esse portf\u00f3lio variado tem por objetivo economizar tempo e simplificar o processo de escolha para arquitetos, designers de interiores e consumidores finais, uma vez que boa parte dos itens necess\u00e1rios para o acabamento e a ambienta\u00e7\u00e3o de uma casa est\u00e3o reunidos num s\u00f3 local. A SpotCasa<\/strong> tamb\u00e9m se destaca pela log\u00edstica de entregas fracionadas: mesmo que voc\u00ea compre tudo de uma vez, cada item chegar\u00e1 ao endere\u00e7o da constru\u00e7\u00e3o ou reforma numa data pr\u00f3xima \u00e0 instala\u00e7\u00e3o, o que evita uma s\u00e9rie de transtornos na obra.<\/p>\n

\"Detalhe
Detalhe da trama em couro, baseada no tran\u00e7ado tradicional nordestino, aplicada \u00e0 cadeira Tereza | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Isso \u00e9 poss\u00edvel gra\u00e7as a uma equipe que supervisiona cada etapa de perto. Embora a SpotCasa<\/strong> tenha nascido como um e-commerce, em 2018 (o showroom f\u00edsico foi inaugurado em 2019, na DW!<\/strong> daquele ano), hoje o site da empresa funciona apenas como um cat\u00e1logo digital. O atendimento e as vendas s\u00e3o feitos pelo time interno, com acompanhamento individual do in\u00edcio ao fim.<\/p>\n

Conhe\u00e7a mais sobre a SpotCasa acessando o site da marca<\/a> e n\u00e3o perca a chance de assinar a newsletter da DW!<\/a> e receber em primeira m\u00e3o not\u00edcias sobre o universo do design.<\/p>\n","protected":false},"excerpt":{"rendered":"

Valorizar o design assinado, principalmente o brasileiro, \u00e9 um dos princ\u00edpios que move a SpotCasa (@spotcasa). Na \u00faltima DW!, a marca colocou em evid\u00eancia um dos novos talentos nacionais com o lan\u00e7amento da cadeira Tereza, projetada por Danilo Vale. Formado em desenho industrial em Bras\u00edlia, onde mant\u00e9m seu est\u00fadio, Danilo se inspira nas constru\u00e7\u00f5es modernistas […]<\/p>\n","protected":false},"author":1134,"featured_media":41387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[737,736,600,45,655,739,701,738,740],"yoast_head":"\nCadeira Tereza \u00e9 lan\u00e7ada pela SpotCasa e resgata trama tradicional em couro - DW!<\/title>\n<meta name=\"description\" content=\"Pe\u00e7a criada pelo designer Danilo Vale, \u00e0 venda na SpotCasa, ser\u00e1 exposta na Semana de Design de Mil\u00e3o, de 17 a 26 de abril.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/cadeira-tereza-e-lancada-pela-spotcasa-e-resgata-trama-tradicional-em-couro\/\" \/>\n<meta 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