{"id":41801,"date":"2023-04-20T19:33:53","date_gmt":"2023-04-20T22:33:53","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=41801"},"modified":"2023-04-20T19:38:39","modified_gmt":"2023-04-20T22:38:39","slug":"no-salao-de-milao-2023-marcas-de-moda-inovam-no-design-e-discutem-futuros-possiveis","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/no-salao-de-milao-2023-marcas-de-moda-inovam-no-design-e-discutem-futuros-possiveis\/","title":{"rendered":"No Sal\u00e3o de Mil\u00e3o 2023, marcas de moda inovam no design e discutem futuros poss\u00edveis"},"content":{"rendered":"

Design de mobili\u00e1rio e de moda podem estar mais pr\u00f3ximos do que se imagina. N\u00e3o por acaso, grandes marcas do mundo fashion participam ativamente da Semana de Design de Mil\u00e3o<\/strong> e do Salone del Mobile<\/strong> em 2023, com seus segmentos voltados \u00e0 casa.<\/p>\n

As iniciativas das grifes como Prada<\/strong>, Dolce&Gabbana<\/strong> e Louis Vuitton<\/strong> ultrapassam o simples lan\u00e7amento de objetos-desejo e de mobili\u00e1rio que resvala na arte: as marcas observam tamb\u00e9m as quest\u00f5es que v\u00e3o al\u00e9m da est\u00e9tica, discutindo futuros poss\u00edveis e novas formas de fazer. Veja um pouquinho do que est\u00e1 em cartaz em Mil\u00e3o.<\/p>\n

Bottega Veneta<\/h4>\n

Repetindo a parceria bem azeitada de 2022, a Bottega Veneta<\/strong> se une ao arquiteto e designer Gaetano Pesce<\/strong> para a instala\u00e7\u00e3o imersiva Viene a Vedere<\/strong>, em sua boutique na Montenapoleone at\u00e9 22 de abril. A caverna de resina e tecido tem como elementos de destaque duas bolsas assinadas por Pesce: My Dear Mountains<\/strong> e My Dear Prairies<\/strong>.<\/p>\n

As montanhas italianas onde o arquiteto cresceu e as pradarias norte-americanas que comp\u00f5em sua paisagem nos dias de hoje s\u00e3o as inspira\u00e7\u00f5es. Os detalhes est\u00e3o no site da grife<\/a>.<\/p>\n

\"Gaetano
Gaetano Pesce assina instala\u00e7\u00e3o site-specific para a Bottega Veneta na MDW | Foto: Courtesy of Bottega Veneta<\/figcaption><\/figure>\n

Issey Miyake<\/h4>\n

A flagship da Issey Miyake<\/strong> sedia a exposi\u00e7\u00e3o Thinking Design, Making Design: Type \u2013 V Nature Architects<\/strong>\u00a0durante a Semana de Design de Mil\u00e3o<\/strong>, de 18 a 23 de abril. A mostra extrapola o modo de pensar o design em termos de materialidade, estruturas e fabrica\u00e7\u00e3o e observa-os de forma integrada.<\/p>\n

De forma pr\u00e1tica, o sistema stretch A-Poc Able <\/strong>de fabrica\u00e7\u00e3o da Issey Miyake<\/strong> (@isseymiyakeofficial) vem alinhado \u00e0s solu\u00e7\u00f5es de design do Nature Architects<\/strong> (@nature_architects_). Eles envolvem DFM (Direct Functional Modeling) baseado em metamateriais, que s\u00e3o materiais projetados com propriedades distintas das encontradas em elementos naturais. O resultado de todos esses conceitos surge em prot\u00f3tipos de roupas constitu\u00eddas de parte \u00fanica, com o m\u00ednimo de costura, al\u00e9m de poss\u00edveis inova\u00e7\u00f5es para tecidos. Saiba mais, aqui<\/a>.<\/p>\n

\"Issey
Issey Miyake e Nature Architects investigam novos materiais e processos em collab | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Loewe<\/h4>\n

Cadeiras reinterpretadas por artistas de diversas partes do mundo s\u00e3o o destaque da Loewe<\/strong> (@loewe) para o I Saloni<\/strong> (@isaloniofficial). No Palazzo Isimbardi est\u00e3o em exposi\u00e7\u00e3o os m\u00f3veis que exibem interven\u00e7\u00f5es com escolhas pouco ortodoxas de materiais em texturas e cores diversas.<\/p>\n

As estruturas foram tecidas \u00e0 m\u00e3o por artes\u00e3os em um grupo heterog\u00eaneo e internacional, que celebra a manufatura e o conhecimento ancestral. O tecer \u00e9 visto como vanguardista e \u201ctorna poss\u00edvel reinventar um objeto cotidiano, mesmo que humilde, transformando-o em uma pe\u00e7a \u00fanica\u201d<\/em>. Mais detalhes no site da Loewe<\/a>.<\/p>\n

\"Loewe
Loewe valoriza o poder de transforma\u00e7\u00e3o e unicidade do fazer artesanal na MDW | Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Louis Vuitton<\/h4>\n

Com um projeto nascido em 2012, a Louis Vuitton<\/strong> (@louisvuitton) vai tecendo mais uma p\u00e1gina de sua hist\u00f3ria, com const\u00e2ncia, na Semana de Design de Mil\u00e3o<\/strong>. Sessenta pe\u00e7as foram integradas com o tempo aos Objets Nomades<\/strong>, desenhados por aclamados designers de todo o mundo. Entre eles est\u00e3o os Irm\u00e3os Campana<\/strong> (@estudiocampana), com o Bomboca Mirror (na foto que abre esta mat\u00e9ria), entre outras pe\u00e7as.<\/p>\n

Em 2023, a cole\u00e7\u00e3o teve um incremento de dez novas cria\u00e7\u00f5es, em exposi\u00e7\u00e3o no Palazzo Serbelloni at\u00e9 23 de abril. Os m\u00f3veis, objetos e lumin\u00e1rias s\u00e3o inspirados em viagens e se caracterizam pela inventividade, sem deixarem de ser funcionais. Veja algumas pe\u00e7as aqui<\/a>.<\/p>\n

\"Objets
Objets Nomades da Louis Vuitton ganham mais 10 pe\u00e7as em 2023, entre os criativos, Yael Mer & Shay Alkalay (sof\u00e1s) | Foto: Reprodu\u00e7\u00e3o @louisvuitton<\/figcaption><\/figure>\n

Prada<\/h4>\n

Pelo segundo ano consecutivo, a Prada<\/strong> (@prada) organiza sob a curadoria do est\u00fadio Formafantasma<\/strong> (@formafantasma) o simp\u00f3sio Prada Frames<\/strong>. Se em 2022 o tema On Forest<\/strong> investigou a rela\u00e7\u00e3o entre design e meio ambiente, o ano de 2023 se volta ao Materials in Flux<\/strong>, que prev\u00ea reflex\u00f5es \u00e9ticas e est\u00e9ticas sobre materialidade. Desde um potencial criativo sem precedentes at\u00e9 perspectivas de produ\u00e7\u00e3o de baixo impacto que usam reciclados inovadores.<\/p>\n

Os estudos do antrop\u00f3logo brit\u00e2nico Tim Ingold<\/strong> \u2013 que falou no primeiro debate \u2013 regem a tem\u00e1tica. Ele considera a mat\u00e9ria uma entidade viva em constante mudan\u00e7a e convida a repensar a cadeia produtiva, entre outros aspectos, a partir da mat\u00e9ria-prima e, consequentemente, dos seus res\u00edduos. Al\u00e9m, \u00e9 claro, de analisar a din\u00e2mica entre materiais e ecossistemas. Os encontros podem ser acessados no site da Prada<\/a>.<\/p>\n

\"Foto
Foto da Accademia dei Filodrammatrici, que recebeu o Prada Frames 2023, com interiores redesenhador pelo arquiteto Luigi Caccia Dominioni nos anos 1960 | Foto: Reprodu\u00e7\u00e3o @formafantasma<\/figcaption><\/figure>\n

Para saber mais sobre o que acontece na Semana de Design de Mil\u00e3o<\/strong> e no I Saloni<\/strong>, continue acompanhando o Blog<\/strong> e o Instagram<\/a> da DW!<\/strong>. Quer receber not\u00edcias sobre design em primeira m\u00e3o? Assine nossa newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Design de mobili\u00e1rio e de moda podem estar mais pr\u00f3ximos do que se imagina. N\u00e3o por acaso, grandes marcas do mundo fashion participam ativamente da Semana de Design de Mil\u00e3o e do Salone del Mobile em 2023, com seus segmentos voltados \u00e0 casa. As iniciativas das grifes como Prada, Dolce&Gabbana e Louis Vuitton ultrapassam o […]<\/p>\n","protected":false},"author":1783,"featured_media":41808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[750],"yoast_head":"\nNo Sal\u00e3o de Mil\u00e3o 2023, marcas de moda inovam no design e discutem futuros poss\u00edveis - DW!<\/title>\n<meta name=\"description\" content=\"Grifes de alta-moda oferecem cria\u00e7\u00f5es que resvalam na arte e a\u00e7\u00f5es que repensam o futuro e a cadeia produtiva na Semana de Design de Mil\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/no-salao-de-milao-2023-marcas-de-moda-inovam-no-design-e-discutem-futuros-possiveis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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