{"id":6031,"date":"2020-11-04T13:26:49","date_gmt":"2020-11-04T16:26:49","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=6031"},"modified":"2020-11-04T14:06:05","modified_gmt":"2020-11-04T17:06:05","slug":"sustentabilidade-e-design-autoral-breton-2020","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sustentabilidade-e-design-autoral-breton-2020\/","title":{"rendered":"Design brasileiro, autoral, original e sustent\u00e1vel"},"content":{"rendered":"

por Winnie Bastian | 03 de novembro de 2020 | Fotos: Divulga\u00e7\u00e3o
\n<\/span><\/p>\n

Design brasileiro, autoral e original. Eis um dos pilares da atua\u00e7\u00e3o da Breton<\/em> nos \u00faltimos anos \u2013 uma aposta estrat\u00e9gica, bem-sucedida e que a empresa continua levando adiante. Nesta 9\u00aa edi\u00e7\u00e3o da DW!, a marca d\u00e1 continuidade \u00e0 parceria com os designers Brunno Jahara, Estev\u00e3o Toledo, Murilo Weitz e Reinaldo Louren\u00e7o, al\u00e9m de apresentar pela primeira vez produtos do designer Rapha Preto \u2013 tudo isso num preview de sua cole\u00e7\u00e3o 2021.<\/p>\n

O outro pilar que embasar\u00e1 as a\u00e7\u00f5es da Breton no festival \u00e9 a sustentabilidade<\/strong>: todos os dias haver\u00e1 palestras sobre o tema com profissionais de diferentes \u00e1reas. As palestras podem ser assistidas presencialmente (na loja) ou online (transmitidas ao vivo pelo canal da marca<\/a> no YouTube).<\/p>\n

Mesa de centro C\u00edrculos, design Murilo Weitz<\/h3>\n

\"\"
\nComposta por apenas tr\u00eas elementos geom\u00e9tricos \u2013 dois cilindros e um c\u00edrculo \u2013, essa pe\u00e7a dialoga com a arquitetura ao usar somente dois pontos de apoio, remetendo a um recurso muito caro aos arquitetos modernistas: o v\u00e3o livre.<\/p>\n

Chaise Verus, design Reinaldo Louren\u00e7o<\/h3>\n

\"\"
\nNovamente o designer migra da moda para o m\u00f3vel, em sua segunda parceria com a Breton. A chaise Verus utiliza elementos j\u00e1 trabalhados nos outros itens da linha, como as formas retil\u00edneas e o desenho modular.<\/p>\n

Mesa lateral Vit\u00f3ria R\u00e9gia, design Rapha Preto<\/h3>\n

\"\"
\nComposta por tr\u00eas formas circulares, faz refer\u00eancia direta \u00e0 planta amaz\u00f4nica, propondo um di\u00e1logo entre as linhas elegantes da estrutura em lat\u00e3o e a geometria marcada dos tampos em madeira ebanizada.<\/p>\n

Mancebo Mandacaru, design Estev\u00e3o Toledo<\/h3>\n

\"\"<\/p>\n

O Mandacaru, presente no semi\u00e1rido nordestino, inspira a cria\u00e7\u00e3o deste mancebo. O designer foi cativado pela resili\u00eancia daquele cacto, capaz de florescer lindamente mesmo em ambientes adversos.<\/p>\n

 <\/p>\n

Banco Noah, design Rapha Preto<\/h3>\n

\"banco<\/p>\n

Funcionabilidade e usabilidade, al\u00e9m de leveza visual. Estes atributos guiaram o designer na cria\u00e7\u00e3o desse m\u00f3vel, que tem, em suas extremidades, dois ba\u00fas com tampa de palhinha \u2013 um toque de mem\u00f3ria afetiva.<\/p>\n

Poltrona Dondolo, design Brunno Jahara<\/h3>\n

\"\"<\/p>\n

Marcada pela leveza, essa poltrona se destaca pelas curvas na estrutura met\u00e1lica, que sugerem um suave balan\u00e7o. O apoio para a cabe\u00e7a e o assento suspenso estofado garantem ainda mais conforto, convidando \u00e0 longa perman\u00eancia.<\/p>\n

Em breve divulgaremos mais detalhes da participa\u00e7\u00e3o da Breton<\/a> na DW! 2020. O festival\u00a0acontece de 08 a 14 de novembro<\/strong>. S\u00e3o 78 locais com atividades presenciais indoor e outdoor e 40 locais com atividades digitais. A programa\u00e7\u00e3o completa ser\u00e1 divulgada no dia 05\/11. Cadastre-se para receber not\u00edcias como esta em seu e-mail, clique aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

por Winnie Bastian | 03 de novembro de 2020 | Fotos: Divulga\u00e7\u00e3o Design brasileiro, autoral e original. Eis um dos pilares da atua\u00e7\u00e3o da Breton nos \u00faltimos anos \u2013 uma aposta estrat\u00e9gica, bem-sucedida e que a empresa continua levando adiante. Nesta 9\u00aa edi\u00e7\u00e3o da DW!, a marca d\u00e1 continuidade \u00e0 parceria com os designers Brunno […]<\/p>\n","protected":false},"author":2,"featured_media":6041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[289,290,52,270,252,280,291],"yoast_head":"\nDesign brasileiro, autoral, original e sustent\u00e1vel - DW!<\/title>\n<meta name=\"description\" content=\"A marca apresenta nova cole\u00e7\u00e3o de m\u00f3veis com design assinado e prepara palestras sobre sustentabilidade com profissionais de diferentes \u00e1reas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sustentabilidade-e-design-autoral-breton-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design brasileiro, autoral, original e sustent\u00e1vel - DW!\" \/>\n<meta property=\"og:description\" content=\"A marca apresenta nova cole\u00e7\u00e3o de m\u00f3veis com design assinado e prepara palestras sobre sustentabilidade com profissionais de diferentes \u00e1reas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sustentabilidade-e-design-autoral-breton-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"DW!\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-04T16:26:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-04T17:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/Banco-Noah-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1265\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o DW!\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o DW!\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sustentabilidade-e-design-autoral-breton-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sustentabilidade-e-design-autoral-breton-2020\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o DW!\",\"@id\":\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/#\/schema\/person\/2bb9ff1002bc7685feea63a8b68912ae\"},\"headline\":\"Design brasileiro, autoral, original e sustent\u00e1vel\",\"datePublished\":\"2020-11-04T16:26:49+00:00\",\"dateModified\":\"2020-11-04T17:06:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sustentabilidade-e-design-autoral-breton-2020\/\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/#organization\"},\"image\":{\"@id\":\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/sustentabilidade-e-design-autoral-breton-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/Banco-Noah-1-scaled.jpg\",\"keywords\":[\"breton\",\"design autoral\",\"design brasileiro\",\"design de produto\",\"DW! 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