{"id":8012,"date":"2020-11-09T12:07:29","date_gmt":"2020-11-09T15:07:29","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=8012"},"modified":"2020-11-09T16:12:52","modified_gmt":"2020-11-09T19:12:52","slug":"com-a-linha-hezagon-sierra-intensifica-sua-aposta-no-design-contemporaneo","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/com-a-linha-hezagon-sierra-intensifica-sua-aposta-no-design-contemporaneo\/","title":{"rendered":"Com a linha Hezagon, Sierra intensifica sua aposta no design contempor\u00e2neo"},"content":{"rendered":"

Muito conhecida pelo mobili\u00e1rio de linhas cl\u00e1ssicas, a Sierra<\/strong> vem investindo cada vez mais na moderniza\u00e7\u00e3o de sua imagem. A marca com sede em Gramado, na serra ga\u00facha, tem dado cada vez mais espa\u00e7o ao design contempor\u00e2neo, e a parceria com designers \u00e9 parte desta estrat\u00e9gia.<\/p>\n

Para a DW! 2020, o destaque da Sierra \u00e9 o lan\u00e7amento das poltronas Hezagon<\/em>, assinadas pelo designer Regis Padilha<\/strong>. Como o pr\u00f3prio nome indica, a pe\u00e7a tem formato hexagonal, geometria que proporciona grande liberdade para composi\u00e7\u00f5es com diversas pe\u00e7as.<\/p>\n

\"\"<\/p>\n

\u201cO formato hexagonal de uma poltrona \u00e9 um tanto incomum, chegar ao design visualmente agrad\u00e1vel e confort\u00e1vel foi o resultado de um longo planejamento de projeto Muitas idas e vindas da fase de modelagem resultaram num aprimoramento do longo processo de desenvolvimento<\/em>\u201d, conta o designer.<\/p>\n

A estrutura em alum\u00ednio fornece a base para o tran\u00e7ado das cordas n\u00e1uticas, que d\u00e1 origem ao assento e ao encosto. \u201cAcreditei que a proposta seria bem-vinda aos ambientes garden e outdoor, selecionei alum\u00ednio e corda para modelar o projeto, definindo uma ergonomia unida ao formato hexagonal. Partindo disso, restou a elabora\u00e7\u00e3o mais dif\u00edcil do projeto: o design do produto aliado a produ\u00e7\u00e3o industrial com a finaliza\u00e7\u00e3o artesanal<\/em>\u201d, relembra Padilha.<\/p>\n

\"\"<\/p>\n

Para marcar o lan\u00e7amento, a vitrine da loja da Al. Gabriel Monteiro da Silva recebeu uma interven\u00e7\u00e3o art\u00edstica na qual cordas partem do ch\u00e3o e sobem at\u00e9 o teto se ramificando por l\u00e1, formando tr\u00eas \u00e1rvores hexagonais entre as poltronas. Para al\u00e9m da quest\u00e3o est\u00e9tica, a \u00e1rvore foi escolhida como elemento simb\u00f3lico: \u201cAs sementes da \u00e1rvore brotam a vida e criam ra\u00edzes. Isso tem a ver com a forte cultura da f\u00e1brica ligada \u00e0 madeira e ao m\u00f3vel de qualidade, uma raiz bem consolidada com um parque fabril estruturado e uma marca de respeito<\/strong>\u201d, explica Gisele Leal<\/strong>, propriet\u00e1ria da loja Sierra M\u00f3veis<\/a> Gabriel.<\/p>\n

Al\u00e9m da cole\u00e7\u00e3o Hexagon<\/em>, a loja apresenta outros lan\u00e7amentos criados por designers brasileiros, como Lilia Duarte<\/strong> e Andr\u00e9 Tissot<\/strong>, presidente da marca. A fachada, por sua vez, tamb\u00e9m foi renovada e leva a assinatura da arquiteta Alessandra Marques<\/strong>.<\/p>\n

Clique aqui<\/a> e saiba mais sobre a a\u00e7\u00e3o da Sierra na DW! 2020. Para ver a a agenda completa do festiva, acesse:\u00a0dwfestival2023.wpengine.com.\u00a0<\/em><\/a>A\u00a0DW! 2020<\/strong>\u00a0acontece de\u00a008 a 14 de novembro<\/strong>\u00a0com tr\u00eas formatos de eventos para curtir com seguran\u00e7a, a qualquer tempo, em qualquer lugar : presenciais outdoor, presenciais indoor (seguindo protocolos sanit\u00e1rios) e digitais.\u00a0Clique aqui<\/a>\u00a0e consulte a programa\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Muito conhecida pelo mobili\u00e1rio de linhas cl\u00e1ssicas, a Sierra vem investindo cada vez mais na moderniza\u00e7\u00e3o de sua imagem. A marca com sede em Gramado, na serra ga\u00facha, tem dado cada vez mais espa\u00e7o ao design contempor\u00e2neo, e a parceria com designers \u00e9 parte desta estrat\u00e9gia. Para a DW! 2020, o destaque da Sierra \u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":8122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nCom a linha Hezagon, Sierra intensifica sua aposta no design contempor\u00e2neo - DW!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/com-a-linha-hezagon-sierra-intensifica-sua-aposta-no-design-contemporaneo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com a linha Hezagon, Sierra intensifica sua aposta no design contempor\u00e2neo - DW!\" \/>\n<meta property=\"og:description\" content=\"Muito conhecida pelo mobili\u00e1rio de linhas cl\u00e1ssicas, a Sierra vem investindo cada vez mais na moderniza\u00e7\u00e3o de sua imagem. 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