{"id":8436,"date":"2020-11-10T16:38:18","date_gmt":"2020-11-10T19:38:18","guid":{"rendered":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/?p=8436"},"modified":"2020-11-10T16:38:18","modified_gmt":"2020-11-10T19:38:18","slug":"a-pedida-do-momento-um-pouco-de-escapismo-e-bom-humor","status":"publish","type":"post","link":"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/a-pedida-do-momento-um-pouco-de-escapismo-e-bom-humor\/","title":{"rendered":"A pedida do momento: um pouco de escapismo e bom humor"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dormir nas nuvens: \u00e9 pouco prov\u00e1vel que exista alguma imagem mental que melhor represente uma boa noite de sono do que esta. N\u00e3o \u00e0 toa, esse foi o ponto de partida da cen\u00f3grafa <strong>Chris Ayrosa<\/strong> ao conceber a divertida instala\u00e7\u00e3o Sleep Experience, que a Bed And Room apresenta em sua loja durante a nona edi\u00e7\u00e3o da <strong>DW! \u2013 Semana de Design de S\u00e3o Paulo<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quem chega ao espa\u00e7o pode, num primeiro momento, n\u00e3o perceber muita coisa de diferente em rela\u00e7\u00e3o ao restante do ano. \u00c9 que a \u201cm\u00e1gica\u201d acontece no subsolo: no ambiente com m\u00fasica et\u00e9rea, luz azulada, teto que remete a nuvens e piso encoberto por uma fuma\u00e7a cenogr\u00e1fica esbranqui\u00e7ada, os visitantes s\u00e3o convidados a experimentar cinco tipos diferentes de colch\u00f5es perform\u00e1ticos. \u201c<em>Convidamos a Chris para criar um espa\u00e7o que traga uma sensa\u00e7\u00e3o de tranquilidade, relaxamento e paz<\/em>\u201d, conta o diretor da Bed And Room, <strong>Abdo Carim<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8446\" src=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-02.jpg\" alt=\"\" width=\"1200\" height=\"801\" srcset=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-02.jpg 1200w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-02-246x164.jpg 246w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-02-1024x684.jpg 1024w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-02-768x513.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E quem quiser uma dose de emo\u00e7\u00e3o tamb\u00e9m pode participar de uma guerra de travesseiros, com direito a muitas plumas voando (e um belo v\u00eddeo para impactar nas redes sociais \u2013 quem nunca?). Importante esclarecer que, por motivos de seguran\u00e7a, a instala\u00e7\u00e3o pode ser visitada por duas pessoas a cada vez \u2013 e o ambiente passa por procedimentos peri\u00f3dicos de Bio Sanitiza\u00e7\u00e3o a frio, m\u00e9todo que utiliza uma n\u00e9voa de nanopart\u00edculas sanitizantes para eliminar 99.99% dos \u00e1caros, fungos, bact\u00e9rias e v\u00edrus.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8445\" src=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-01.jpg\" alt=\"\" width=\"1200\" height=\"801\" srcset=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-01.jpg 1200w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-01-246x164.jpg 246w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-01-1024x684.jpg 1024w, https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/wp-content\/uploads\/2020\/11\/bed-and-room-colchoes-sp-01-768x513.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E aproveitando o ensejo, at\u00e9 o pr\u00f3ximo s\u00e1bado (14), a <a href=\"https:\/\/bedandroom.com.br\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bed And Room<\/strong><\/a> promove o concurso <strong><em>Sleep Experience<\/em><\/strong>, que premiar\u00e1 o autor do v\u00eddeo mais criativo com um voucher de R$ 10 mil para usar na loja. A competi\u00e7\u00e3o acontece no Instagram: basta postar seu v\u00eddeo usando a hashtag <strong>#BedAndRoomNaDW<\/strong> e seguir o perfil @bedandroombr. Importante: \u00e9 preciso que o perfil no qual a postagem foi feita seja aberto, para que a hashtag possa ser identificada.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A programa\u00e7\u00e3o se completa com dois bate-papos. Na quarta-feira, dia 11, \u00e0s 10 horas, especialistas da marca <em>Naturalle Fashion<\/em> d\u00e3o as dicas de como arrumar a cama para a foto perfeita. J\u00e1 na quinta, dia 12, tamb\u00e9m \u00e0s 10 horas, os criadores de conte\u00fado Nathalia Hamada (@decorandocomclasse) e Felipe Potratz (@maisinteriores) participam de um bate-papo sobre m\u00eddias sociais para arquitetos e designers de interiores. <a href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/expositor\/bed-and-room\/\" target=\"_blank\" rel=\"noopener noreferrer\">Saiba mais!\u00a0<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dormir nas nuvens: \u00e9 pouco prov\u00e1vel que exista alguma imagem mental que melhor represente uma boa noite de sono do que esta. N\u00e3o \u00e0 toa, esse foi o ponto de partida da cen\u00f3grafa Chris Ayrosa ao conceber a divertida instala\u00e7\u00e3o Sleep Experience, que a Bed And Room apresenta em sua loja durante a nona edi\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[318,319,252,320,244],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A pedida do momento: um pouco de escapismo e bom humor - DW!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historia.dwsemanadedesign.com.br\/dwfestival2023\/a-pedida-do-momento-um-pouco-de-escapismo-e-bom-humor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A pedida do momento: um pouco de escapismo e bom humor - DW!\" \/>\n<meta property=\"og:description\" content=\"Dormir nas nuvens: \u00e9 pouco prov\u00e1vel que exista alguma imagem mental que melhor represente uma boa noite de sono do que esta. 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